About 7 years ago, QR codes seemed like the newest and coolest technology. Take a picture and your phone would take you to a website (which was kind of boring) or a video ( better). DMOs (Destination Marketing Organizations) thought this would be great to use since more people were using smartphones. Well, about 6 […]
2021 Trends: QR codes (again)😁 Read More »
As we enter the 9th month of the pandemic in the U.S, one thing is clear. We have all been home waaay more than we have in years past. October is usually the start of our business travel season, and around this time is when I am finally over the jet lag from my China
How will all those home improvements affect our industry? Read More »
Let’s face it, Cold Stone Creamery is pretty much AWESOME. Ice cream made fresh every day in each store, sometimes with seasonal and local favorite flavors, plus the craziest and biggest range of mix-ins (mostly fresh fruit, nuts, and brands you’ve heard of vs. generic). Hard to top that. But then they do. Let’s
Do you ever wonder how to get more people to come out to your consumer events? Do you ever wonder how to create even more buzz around your social marketing? Wonder no more! Social marketing provides a wealth of simple, underutilized ways to market. While many marketers rely solely on advertising let’s explore some underused
How to Boost Attendance at Tourism Events Read More »
Many of you are familiar with the U.S. Travel Association and all the work it does to remind the world that the United States is a great place to visit. What you might not realize is that there is an organization within U.S.Travel dedicated to getting all of us Type A residents to use ALL
Why Tourism pros like you should be scheduling your vacations today Read More »
Many of my readers see group tours as an important part of their sales and marketing plan. I have been involved in the group tour industry for decades ( yikes!) and continue to love working with tour operators to help them create unique itineraries, and with attractions to offer experiences that will create memories for
How to get more group tours- year end Ebook special Read More »
Social marketing can be busy, cluttered and chaotic. Wouldn’t you love a road map that you could turn to when you’re stumped? Here are 19 proven ways to spread the word and gain traction in your social marketing. Shake up your social marketing with these killer ideas. Which will you do next? Guest Post This
19 Ways to Marketing your Social Presence Read More »
I wrote the original blog post about gift cards and gift certicates last year during the holiday season, but I wanted to revisit this method of bringing in last minute revenue in the 4th quarter for your attraction. Part of the reason I wanted to share this again was because of this article in USAToday
Holiday revenue booster- Gift cards and Gift Certificates Read More »
Is your video strategy solid as a rock? While you may have just pulled together an awesome video the next strategy is to reach as many eyeballs as possible. Video Marketing Strategy Share your video on all your social sites. Remember to include your: LinkedIn Company page and relevant Showcase page Google + business page
Got Video! Now what? 9 tactics you MUST do with every video Read More »
New apps and ad formats are seemingly emerging every day. In social marketing, like fashion, it can be hard to keep on top of what’s best here and now! This brief guide shows you where to focus your efforts ‘here and now’ in order to get the best response online for our industry. Not all
3 Must-Do Social Marketing Tactics Read More »
