I have written about the 80/20 Rule for Tourism Pros before, but I thought I would give all my readers a refresher course along with some worksheets I created for workshops on this topic. Never heard of the 80/20 rule? Read on! 80/20 explained In a nutshell, the 80/20 rule explains why some actions […]
The 80/20 Rule for Tourism Pros – easy homework included! Read More »
The QR code – disappearing from tourism or coming back with a vengeance? About 5 years ago, QR codes seemed like the newest and coolest technology. Take a picture and your phone would take you to a website (which was kind of boring) or a video ( better). DMOs (Destination Marketing Organizations) thought this
QR codes – back again in the tourism industry? Read More »
Name tags. No one likes to wear them but everyone is glad when the other person has one on! But name tags are an ideal way to find out more about your customers and build a strong team culture at your attraction. Nametags are a way to help guests When you get to work
Mini marketing tip for Tourism Pros- name tags Read More »
Welcome to 2018! By now you have started that back to work routine, and if you are like me, a more sensible eating plan! To get your creative juices flowing this year, I thought I would help by sharing my top blog posts for 2017. (There are affiliate links in the blog posts and I
The Attractions Coach top blog posts for 2017 Read More »
I wrote the original blog post about gift cards and gift certicates last year during the holiday season, but I wanted to revisit this method of bringing in last minute revenue in the 4th quarter for your attraction. Part of the reason I wanted to share this again was because of this article in USAToday
Holiday revenue booster- Gift cards and Gift Certificates Read More »
Earlier this summer I gave a sneak preview of the list I was starting on trends I was seeing for tourism businesses and how it would impact 2018 business. For those of you that have been reading my blog for a while, you know that I posted a similar article for 2016-2017 trends. I would
Top Tourism Trends for attractions in 2018, Part I Read More »
Tour groups are a great market to pursue. They show up despite bad weather that keeps our individual guests at home, we can plan for their arrival and it is an efficient way to bring in business to your attraction or destination. So it makes sense to ensure that every group has a great experience.
Tourism mini marketing tip – how to ‘Meet and Greet’ a bus group Read More »
Our jobs in the tourism industry are simple. Tourism sales involve getting more people through our doors or to our destination and get those customers to spend money. Keeping existing customers is easier than obtaining new customers so let’s look at a way to entice them to spend more money. Understanding the 80/20 principle and
How to get your customers to spend more money in 3 easy steps. Read More »
Even if you are on the right track you will get run over if you stand still. Will Rogers One of the most interesting aspects of the tourism industry is that you often partner with other attractions or DMOs to create itineraries and packages. Whether it is a packaged tour idea for a group
Think outside the box for new partners Read More »
Not every marketing campaign has to involve print and digital ads, lots of meetings and big payments. Sometimes you can get your message across in very simple and easy to implement tactics. This mini marketing tip only takes a few minutes to implement. Your business signature is a perfect example. You can set up your
Mini marketing tips for Tourism Pros- your signature line Read More »
