small business

The 80/20 Rule

The 80/20 Rule for Tourism Pros – easy homework included!

  I have written about the 80/20 Rule for Tourism Pros before, but I thought I would give all my readers a refresher course along with some worksheets I created for workshops on this topic. Never heard of the 80/20 rule? Read on! 80/20 explained In a nutshell, the 80/20 rule explains why some actions […]

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Marcus Lemonis

When watching TV can help you be more effective at work.

  I have gotten hooked on a show –The Profit on CNBC. Marcus Lemonis is a millionaire who invests his own money in struggling businesses. It’s a bit like Shark Tank but you also get to learn about the struggles of the company as well as the plan for success. I think one of the

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name tags

Mini marketing tip for Tourism Pros- name tags

Name tags. No one likes to wear them but everyone is glad when the other person has one on! But name tags are an ideal way to find out more about your customers and build a strong team culture at your attraction. Nametags are a way to  help guests   When you get to work

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gift card

Holiday revenue booster- Gift cards and Gift Certificates

I wrote the original blog post about gift cards and gift certicates  last year during the holiday season, but I wanted to revisit this method of bringing in last minute revenue in the 4th quarter for your attraction. Part of the reason I wanted to share this again was because of this article in USAToday

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Stepping outside your comfort zone is good for you.

I just returned from my family’s annual vacation and thought I would re-post this article from last year. This picture of me was taken on our family vacation. If you had been in the Adirondack mountains with me when I climbed a telephone pole, stood on the top and then jumped to this trapeze, you

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Secure Tourism Summit- lessons in balancing security and hospitality

I recently attended U.S. Travel’s inaugural Secure Tourism Summit, held in NYC. It was a well thought out day long discussion of possible threats facing our industry, with concrete examples of how to work through a crisis. Many of the attendees worked for major sports stadiums, convention centers or large cities, and that makes sense.

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Agritourism -guests looking to do the dirty work.

Agritourism has been loosely defined as any activity or agriculturally based operation that brings a visitor to a farm or ranch. People are realizing that they have been disconnected from their food sources and  the opportunity to spend some time in a rural setting and watch and learn how their food is grown has growing appeal. When

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