Best practices in Tourism

Do you work at an attraction and wonder how you can get your money’s worth from your partner DMO (Destination marketing organization) every year? Or are you in the DMO world and always looking for resources to share with your partners? Then read on! And if you missed the first part of the conversation, check […]

I have worked at a regional DMO ( Destination Marketing Organization) as well as various attractions during my tourism career. I have seen how successful partnerships work, and drive visitation. But I  have also seen relationships between DMOs and attractions that were civil, but with subtle turf wars over information and progress.  By working together,

  This time of year can be challenging. Gray days, mud, and no sign of spring in sight. For me, this has always been the slow season, no matter where I have worked. Some of my readers work at ski resorts and in areas of the country where the tourists are flocking. But we all

Tourism plays a vital role in the development and sustainability of rural destinations around the world. While urban areas often attract a significant portion of tourist attention, rural destinations possess unique charms and advantages that make them valuable for both tourists and local communities. Here are some reasons why tourism is important in rural destinations:

    Welcome to National Travel and Tourism Week!   This is the week that the United States celebrates our Industry and shows the world what an impact we make in the economy, world relations, and memory-making. Our industry may have changed a lot in the last few years, but it is still the best

If you have been reading my blog for more than a few months you know that I am a big believer in the 80/20 rule. Here is one of the posts I wrote about it and basically it shows that a few actions make a big difference, most do not. Your top 5 customers are

I graduated college with an associate’s degree in Travel and Tourism Management and a baccalaureate in Hotel and Resort Management.  While my education has assisted me in my career progression, there are some lessons that were not part of my college curriculum, yet it quickly became apparent how important these topics are and that’s what

  Over the last few weeks, we have been exploring the concept of Sales Funnels. If you have been taking steps with your Sales funnels, then you will know you are successful when the bookings come in and out-of-state license plates are in your parking lot again. But guess what, your work isn’t done just

  In this article, you will learn about the “Desire” Step in the Sales Funnel. As you read in earlier posts ( Part 1 and Part 2 here), Sales funnels are all about the path your potential customers take as they decide whether to visit your destination, stay at your lodging property, or send a