Best practices in Tourism

Sales Funnel

Sales Funnels: Desire isn’t just for Romance Novels

  In this article, you will learn about the “Desire” Step in the Sales Funnel. As you read in earlier posts ( Part 1 and Part 2 here), Sales funnels are all about the path your potential customers take as they decide whether to visit your destination, stay at your lodging property, or send a […]

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Sales Funnel

Sales Funnels Part 2: How interesting can you be?

Sales are the key to success in the Tourism industry. Whether you are a supplier ( like a hotel, attraction, restaurant or DMO) or a buyer ( Tour operator, meeting planner, Travel agent) part of your day includes selling your services and products to others. Many of us grew up thinking “Sales = pushy, uncomfortable,

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Lead Funnel

What is a sales funnel and how do you keep it full?

Are you in a sales position? Does your role consist of helping others make money ( The Business to Business or B-B model) or do you spend your time convincing travelers of the benefits of visiting your business or destination?(Business to Consumer or B-C) Either way, those of us in sales help others by solving

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Books as gifts

Buy yourself one of these while you are shopping this year!📚📖

Buy something for yourself while you are online today! I don’t think I have ever started a blog post telling my readers to go spend money, but today I am! Many of us will be spending time online shopping over the next few weeks. Tell your family you want a book this year for a

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Client project -Profile sheet for Firelight Barn, part 2

The original version of their profile sheet.   In my last post,  I wrote about one of my clients – Firelight Barn– and how we have worked on updating their profile sheet so they can approach domestic tour operators with their unique venue and family entertainment. Check out that post here.  In this post, you

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Client project – a new profile sheet for Firelight Barn Dinner Theatre, part 1

This post originally appeared in 2019, but with tradeshow season on the horizon, I thought it would be helpful to share this information again! I am always impressed with the small businesses I encounter in my work. A long-time blog reader is Toni, the owner of Firelight Barn, a dinner theatre in Henderson Nevada. It

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This is how some people seem to have enough time in their day ⌚⏰⏱

One of the most popular courses in TourismProAcademy.com lately is Time Management for Tourism Professionals. I guess that is no surprise since everyone I know is short staffed and wearing multiple hats during the course of the week. Would you like to get even a few minutes back in your day? Read on! Consider these

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Here is a quick way to get information this week

July is one of the busiest months for our industry. Clients and friends are telling me everyone is short-staffed so I am sure you don’t have lots of free time right now. So I thought I would create a short post with information that is categorized for you. Want to learn more about group tours?

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question

Follow up to last week’s Reader Question: Who do I call?

My last post was based on a reader question from a Tour Operator: Who should I call when looking for hotels? Here is Fred’s original question: Sally, quick question. I am working on this itinerary for 2023 and a test run this summer and have a few hotels in each city in mind to get

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