Our jobs in the tourism industry are simple. Tourism sales involve getting more people through our doors or to our destination and get those customers to spend money. Keeping existing customers is easier than obtaining new customers so let’s look at a way to entice them to spend more money. Understanding the 80/20 principle and […]
How to get your customers to spend more money in 3 easy steps. Read More »
Do you want to boost your social reach? Are you considering spending a couple of your hard-earned dollars to extend the reach of your Facebook posts? Read this before you hit “Boost Post” on your Facebook page. Tips to Boost Post The opportunity to target an audience is a powerful way to reach a very
Do you want to boost your social reach? Read More »
Consider looking on your computer for your next staffer Are you overwhelmed and always wondered about what it would be like to outsource some of your work? If you have things you should be doing but simply aren’t because there isn’t enough time in the day, a freelancer can help you complete those tasks. Upwork
Need help growing your tourism business? Try Upwork Read More »
I subscribe to many tourism industry newsletters. I like to be in the know, have current updates to share with others and even learn how other countries and cultures manage tourism. So it was an attractions industry newsletter out of the U.K that had a link to this great research paper. It is called 2017 Voice
2017 Voice of the Visitor- Annual outlook on the Attractions Industry Read More »
Are your social ads bringing you exposure, engagement and extraordinary results? The science of ad creation has taken on a life of its own. Let’s sort thru some of the details and best ways you can make sure your social ads reach the right people at the right time with the right style of conversation.
3 Reasons Facebook Boost Post is OK…Sometimes! Read More »
Even if you are on the right track you will get run over if you stand still. Will Rogers One of the most interesting aspects of the tourism industry is that you often partner with other attractions or DMOs to create itineraries and packages. Whether it is a packaged tour idea for a group
Think outside the box for new partners Read More »
If you are a regular reader of my blog, you have seen my free PDF on Top tourism trends for 2017 available as a free download. If you haven’t read it yet, here it is. I spend a lot of time throughout the year taking mental notes of things I see and hear, and then
Tourism Trends for 2017-2018; a sneak peek Read More »
If you are interested in capturing some of the Chinese visitors that come to the U.S. every year, you should become familiar with WeChat. I recently recorded a webinar on WeChat basics, and have also posted several other articles on the subject of WeChat that I will list at the end of this post. This
WeChat part 2- Tips and tricks for Tourism professionals Read More »
One of the best parts of being in the Tourism industry for many years is the people I meet. Our industry has an endless list of talented, hardworking, fun-loving and creative professionals. I decided to interview my friends and give you a peek into their lives and careers. Feel free to ask questions in the
Tourism Pro Talks- Rosemary McCormick of Shop America Alliance Read More »
The Group Tour industry has been around for many decades. The industry is composed of tour operators, tourism offices, attractions, hotels, restaurants and retail shops. Early tour operators put together packaged tours that included lodging and attractions admissions, and eager customers would call the office and sign up. The market grew steadily through the 80s
Looking for new ideas to attract tourists? Bus groups are the answer! Read More »
