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10 Words to know for success in the Tourism Industry in 2016 – Part 2

One of the things that I like best about the tourism industry is how it is ever changing and evolving. Technology, world politics and economics help to change the tourism landscape every year. Here are the other five words I presented at a VisitRochester event. 6. TripAdvisor If you are in the tourism industry, you have to be […]

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10 Words to know for success in the Tourism Industry in 2016 – Part 1

I spoke at a VisitRochester travel trade event earlier this year. I was asked to give attendees information on the travel trade and how to increase business from the international market. I distilled it down to the following 10 terms that I believe define the trends for this year and the near future. Let me

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Online tools to help your tourism business be more successful

There has never been a better time to be a small business owner. The development of new businesses such as  Fivver and Vistaprint have made expensive and time consuming tasks easy to accomplish. That should leave you more time to market and sell your attraction. Here are some tools I use. Fivver. This website connects

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There's never anything to do in your own hometown

Here’s one of the challenges with young front line staff- they always think there is nothing to do in the area. In fact, I once had a student that I had been training for a position in the hotel industry tell me she didn’t know why anyone would even come to her hometown! And this from

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The Top 10 Ways to help bring more Chinese Visitors to your door

You might not be getting a lot of Chinese group tours now, but they are coming. Statistics show that close to 2.2 million Chinese will visit the U.S. in 2014. When these groups first started arriving in 2007, most of them stayed in our largest cities, visited major attractions and shopped at high-end shops and

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Working with interns- 9 tips for a great experience

Spring and summer bring the high school and college students out looking for summer internships – either as a way to make money or a way to fulfill a college credit requirement. Interns hope to learn about their chosen industry through the jobs they perform, and employers hope to get some free or inexpensive help during the busy season.  I

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