I have written about the 80/20 Rule for Tourism Pros before, but I thought I would give all my readers a refresher course along with some worksheets I created for workshops on this topic. Never heard of the 80/20 rule? Read on! 80/20 explained In a nutshell, the 80/20 rule explains why some actions […]
The 80/20 Rule for Tourism Pros – easy homework included! Read More »
I just returned from my family’s annual vacation and thought I would re-post this article from last year. This picture of me was taken on our family vacation. If you had been in the Adirondack mountains with me when I climbed a telephone pole, stood on the top and then jumped to this trapeze, you
Stepping outside your comfort zone is good for you. Read More »
I spoke at a VisitRochester travel trade event earlier this year. I was asked to give attendees information on the travel trade and how to increase business from the international market. I distilled it down to the following 10 terms that I believe define the trends for this year and the near future. Let me
10 Words to know for success in the Tourism Industry in 2016 – Part 1 Read More »
Have you heard of WeChat? It is a free messaging app that is used by over half a billion people ( according to the iTunes app store ). It began in China a few years ago and is the #1 way that Chinese keep in touch. As with everything in the Chinese market, something small becomes
WeChat is a great way to build relationships in the Chinese tour market Read More »
There has never been a better time to be a small business owner. The development of new businesses such as Fivver and Vistaprint have made expensive and time consuming tasks easy to accomplish. That should leave you more time to market and sell your attraction. Here are some tools I use. Fivver. This website connects
Online tools to help your tourism business be more successful Read More »
Here’s one of the challenges with young front line staff- they always think there is nothing to do in the area. In fact, I once had a student that I had been training for a position in the hotel industry tell me she didn’t know why anyone would even come to her hometown! And this from
There's never anything to do in your own hometown Read More »
You might not be getting a lot of Chinese group tours now, but they are coming. Statistics show that close to 2.2 million Chinese will visit the U.S. in 2014. When these groups first started arriving in 2007, most of them stayed in our largest cities, visited major attractions and shopped at high-end shops and
The Top 10 Ways to help bring more Chinese Visitors to your door Read More »
Spring and summer bring the high school and college students out looking for summer internships – either as a way to make money or a way to fulfill a college credit requirement. Interns hope to learn about their chosen industry through the jobs they perform, and employers hope to get some free or inexpensive help during the busy season. I
Working with interns- 9 tips for a great experience Read More »
Have you ever heard of Vilfredo Pareto? No? Me either, until I was in a program for my Master’s Degree. He was an Italian Economist who noticed a pattern in wealth and income. His research showed that 20% of the people he studied held 80% of the
The 80/20 rule and Tourism Sales Read More »
