Group Tours

Tourism terms- do you know the difference between…?

One of the reasons I started a tourism industry blog in 2016 was to give people a way to have their questions answered, and learn more about this huge part of our economy. Learning on the job and through trial and error are not the most efficient strategies for anyone.  One of the most downloaded […]

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woman in airport

Six steps to Success at a Group Tour Trade Show👏🏼👏🏾

It’s November and that means one thing for everyone in the group tour industry, it’s Show Time! As in group tour trade shows. Some, such as NTA’s Travel Exchange are taking place now. There is ABA coming up and regional shows, smaller shows that target niches, and some shows that invite group leaders who are often

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2023 calendar

New to Group Tours? Here are some free resources👏🏾🎉👏🏼

Welcome to 2023! You did it! Last year was a time filled with growth and challenges in the Hospitality and Tourism industry. One of the biggest changes is that we have a new generation of workers and many new colleagues who have little to no prior experience. Everyone starts at the beginning Are you new

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Client project -Profile sheet for Firelight Barn, part 2

The original version of their profile sheet.   In my last post,  I wrote about one of my clients – Firelight Barn– and how we have worked on updating their profile sheet so they can approach domestic tour operators with their unique venue and family entertainment. Check out that post here.  In this post, you

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Client project – a new profile sheet for Firelight Barn Dinner Theatre, part 1

This post originally appeared in 2019, but with tradeshow season on the horizon, I thought it would be helpful to share this information again! I am always impressed with the small businesses I encounter in my work. A long-time blog reader is Toni, the owner of Firelight Barn, a dinner theatre in Henderson Nevada. It

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question

Follow up to last week’s Reader Question: Who do I call?

My last post was based on a reader question from a Tour Operator: Who should I call when looking for hotels? Here is Fred’s original question: Sally, quick question. I am working on this itinerary for 2023 and a test run this summer and have a few hotels in each city in mind to get

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Chicago

Reader Question: Who should I reach out to?

I love when readers reach out to me after they read a blog post and ask a question. It always makes my day and I learn as much from the question as they do from my answers. Last week this email dropped into my inbox:   Sally, quick question. I am working on this itinerary

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Kimberly Leonard

Your State Tourism Office can help you Grow Group Sales: Guest Post from Kimberly Leonard

  COVID has changed the travel industry. Maybe it’s a bump in the road, or maybe it’s something longer lasting.  Either way, today’s tourism landscape looks a lot different than it did 2 years ago. If you are new to the industry, you might not be aware of your biggest advocate, your state department of

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Tiered Pricing: What is it and Why you need to know

Tiered pricing for group tours is an important element to understand when deciding on group rates. There are several types of group tour customers and the price per ticket should differ for each. Pricing is an important element of the tour company’s decision to include a stop on an itinerary.  Offering different rates for different types

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Have you had lunch with a tour operator lately?

One of the drawbacks of having a home-based business is that I often eat lunch alone. That is if you don’t count the two cats who think my role is to serve as their personal concierge. Many years ago I read a book called Never Eat Alone and the premise was that lunch is a

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