Group Tours

Dig This Las Vegas- the experience that delivers memories and fun. What can you learn from them?

I was recently in Las Vegas to celebrate my boyfriend’s birthday. Because neither of us are gamblers, we planned all types of attraction experiences and day trips instead of entering the casinos. We drove to Lake Mead and the Hoover Dam, Rt 66 and Fremont street. But the highlight of the trip was the hour […]

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Tourism Pro Talks – Sandy Borowsky of Starr Tours

One of the best parts of being in the Tourism industry for many years has been the people I have met. Our industry has an endless list of talented, hardworking, fun-loving and creative professionals. I decided that I would interview my friends and give you a peek into their lives and careers. Feel free to

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Tourism Pro Talks -Jonathan Elkoubi from AppleMetro

One of the best parts of being in the Tourism industry for many years has been the people I have met. Our industry has an endless list of talented, hardworking, fun-loving and creative professionals. I decided that I would interview my friends and give you a peek into their lives and careers. Feel free to

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What is a profile sheet and how will it help me get more group tours?, Part 2

On my November 6th blog post ( you can read it here) I talked about the importance of a profile sheet and some of the elements that should be included. Now lets expand on the basics a bit to make sure you get the best use out of this one document that you can. First,

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What is a profile sheet and how will it help me get more group tours?

A profile sheet is one of the basic means of communicating information in the group tour industry. It is a one page document that contains information, photos, contact information and any other details that tour operators might need to know.  At the major group tour tradeshows such as ABA and NTA, the profile sheet is

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The importance of the driver and the tour guide to your business

It seems like a straightforward transaction. You give a tour operator information and reasons why they should send group business to your attraction. You decide on rates, dates and details. They send  the group and everyone is happy. But did you know that bus drivers and tour guides often have input into an attraction and

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Coopetition thrives in the Tourism industry.

Co-opetition is a term that combines competition and cooperation. As much as I dislike the current political cycle, it was interesting to listen in when Ted Cruz said that he and John Kaisich would strike up a partnership of sorts, with the goal of defeating Donald Trump in two of the primaries. It failed miserably

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The 80/20 rule and Tourism Sales

                Have you ever heard of Vilfredo Pareto? No? Me either, until I was in a program for my Master’s Degree. He was an Italian Economist who noticed a pattern in wealth and income. His research showed that 20% of the people he studied held 80% of the

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