Not every marketing campaign has to involve print and digital ads, lots of meetings and big payments. Sometimes you can get your message across in very simple and easy to implement tactics. This mini marketing tip only takes a few minutes to implement. Your business signature is a perfect example. You can set up your […]
Mini marketing tips for Tourism Pros- your signature line Read More »
If you are interested in capturing some of the Chinese visitors that come to the U.S. every year, you should become familiar with WeChat. I recently recorded a webinar on WeChat basics, and have also posted several other articles on the subject of WeChat that I will list at the end of this post. This
WeChat part 2- Tips and tricks for Tourism professionals Read More »
One of the best parts of being in the Tourism industry for many years is the people I meet. Our industry has an endless list of talented, hardworking, fun-loving and creative professionals. I decided to interview my friends and give you a peek into their lives and careers. Feel free to ask questions in the
Tourism Pro Talks- Rosemary McCormick of Shop America Alliance Read More »
The Group Tour industry has been around for many decades. The industry is composed of tour operators, tourism offices, attractions, hotels, restaurants and retail shops. Early tour operators put together packaged tours that included lodging and attractions admissions, and eager customers would call the office and sign up. The market grew steadily through the 80s
Looking for new ideas to attract tourists? Bus groups are the answer! Read More »
I recently attended U.S. Travel’s inaugural Secure Tourism Summit, held in NYC. It was a well thought out day long discussion of possible threats facing our industry, with concrete examples of how to work through a crisis. Many of the attendees worked for major sports stadiums, convention centers or large cities, and that makes sense.
Secure Tourism Summit- lessons in balancing security and hospitality Read More »
One of the best parts of being in the Tourism industry for many years is the people I meet. Our industry has an endless list of talented, hardworking, fun-loving and creative professionals. I decided to interview my friends and give you a peek into their lives and careers. Feel free to ask questions in the
Tourism Pro Talks- Vickie Evans of The Henry Ford Read More »
WeChat continues to evolve as a platform and has moved beyond social media to an entire ecosystem of commerce, contacts and payments. If you are interested in getting more Chinese visitors to your attraction or area, it is time to become familiar with the most popular social media in Asia. Previous WeChat articles I have
WeChat 101 for Tourism Pros Read More »
Everyone is so inundated with marketing messages these days. Emails, ads in trade publications, phone calls and messages in social media are everywhere. Postcards are the anti- digital ad that is easy to produce, inexpensive and can be tracked for ROI. Postcard marketing is a smart tool to consider. Decide on your target market. Is
Postcard marketing – a powerful tool for your tourism business Read More »
Most of my readers are small business owners or employees, so you should know about using Upwork and Fiverr for your tourism businesses. Every heard of them? They are online job boards for freelancers who can do anything from graphic design to writing to accounting. I have been using their services in various capacities for years.
Using Upwork and Fiverr for your tourism business Read More »
I wrote this blog post about FAM tours in 2009, when I had a tourism consulting company. I posted it on this website about a year ago, and many people commented on how helpful the information was. Since I am working on no fewer than 3 FAM tours at my job this spring, I thought
FAM Tours- 7 steps and 3 tables to success Read More »
