Author name: Sally Berry

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Mini marketing tips for Tourism Pros- your signature line

Not every marketing campaign has to involve print and digital ads, lots of meetings and big payments. Sometimes you can get your message across in very simple and easy to implement tactics. This mini marketing tip only takes a few minutes to implement. Your business signature is a perfect example. You can set up your […]

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WeChat logo

WeChat part 2- Tips and tricks for Tourism professionals

If you are interested in capturing some of the Chinese visitors that come to the U.S. every year, you should become familiar with WeChat. I recently recorded a webinar on WeChat basics, and have also posted several other articles on the subject of WeChat that I will list at the end of this post. This

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Rosemary McCormick

Tourism Pro Talks- Rosemary McCormick of Shop America Alliance

One of the best parts of being in the Tourism industry for many years is the people I meet. Our industry has an endless list of talented, hardworking, fun-loving and creative professionals. I decided to interview my friends and give you a peek into their lives and careers. Feel free to ask questions in the

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Looking for new ideas to attract tourists? Bus groups are the answer!

The Group Tour industry has been around for many decades. The industry is composed of tour operators, tourism offices, attractions, hotels, restaurants and retail shops. Early tour operators put together packaged tours that included lodging and attractions admissions, and eager customers would call the office and sign up. The market grew steadily through the 80s

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Secure Tourism Summit- lessons in balancing security and hospitality

I recently attended U.S. Travel’s inaugural Secure Tourism Summit, held in NYC. It was a well thought out day long discussion of possible threats facing our industry, with concrete examples of how to work through a crisis. Many of the attendees worked for major sports stadiums, convention centers or large cities, and that makes sense.

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Tourism Pro Talks- Vickie Evans of The Henry Ford

One of the best parts of being in the Tourism industry for many years is the people I meet. Our industry has an endless list of talented, hardworking, fun-loving and creative professionals. I decided to interview my friends and give you a peek into their lives and careers. Feel free to ask questions in the

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Postcard marketing – a powerful tool for your tourism business

Everyone is so inundated with marketing messages these days. Emails, ads in trade publications, phone calls and messages in social media are everywhere. Postcards are the anti- digital ad that is easy to produce, inexpensive and can be tracked for ROI. Postcard marketing is a smart tool to consider. Decide on your target market. Is

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Using Upwork and Fiverr for your tourism business

Most of my readers are small business owners or employees, so you should know about using Upwork and Fiverr for your tourism businesses. Every heard of them? They are online job boards for freelancers who can do anything from graphic design to writing to accounting. I have been using their services in various capacities for years.

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FAM tour

FAM Tours- 7 steps and 3 tables to success

I wrote this blog post about FAM tours in 2009, when I had a tourism consulting company. I posted it on this website about a year ago, and many people commented on how helpful the information was. Since I am working on no fewer than 3 FAM tours at my job this spring, I thought

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