Spring and summer bring high school and college students out looking for summer internships – either as a way to make money or a way to fulfill a college credit requirement. Interns hope to learn about their chosen industry through the jobs they perform, and employers hope to get some free or inexpensive help during the busy season. […]
Working with interns-9 tips for a great experience Read More »
I have written about the 80/20 Rule for Tourism Pros before, but I thought I would give all my readers a refresher course along with some worksheets I created for workshops on this topic. Never heard of the 80/20 rule? Read on! 80/20 explained In a nutshell, the 80/20 rule explains why some actions
The 80/20 Rule for Tourism Pros – easy homework included! Read More »
One of the reasons I started a tourism industry blog in 2016 was to give people a way to have their questions answered, and learn more about this huge part of our economy. Learning on the job and through trial and error are not the most efficient strategies for anyone. One of the most downloaded
Tourism terms- do you know the difference between…? Read More »
Do you work at an attraction and wonder how you can get your money’s worth from your partner DMO (Destination marketing organization) every year? Or are you in the DMO world and always looking for resources to share with your partners? Then read on! And if you missed the first part of the conversation, check
Attractions: What your DMO wants you to know Read More »
I have worked at a regional DMO ( Destination Marketing Organization) as well as various attractions during my tourism career. I have seen how successful partnerships work, and drive visitation. But I have also seen relationships between DMOs and attractions that were civil, but with subtle turf wars over information and progress. By working together,
DMOs: What your Attractions want you to know Read More »
This time of year can be challenging. Gray days, mud, and no sign of spring in sight. For me, this has always been the slow season, no matter where I have worked. Some of my readers work at ski resorts and in areas of the country where the tourists are flocking. But we all
8 Actions your business should take in the slow season Read More »
Travel brands often allocate a hefty slice of their marketing budget to giants like Google and Meta, overlooking the untapped potential of Pinterest. For many travelers, Pinterest is the starting point to plan their next vacation, pinning everything from beach resorts and mountain getaways to airport outfits. Recently, Pinterest has been releasing bespoke functionalities for
Why Your Travel Brand Needs Pinterest Read More »
It’s November and that means one thing for everyone in the group tour industry, it’s Show Time! As in group tour trade shows. Some, such as NTA’s Travel Exchange are taking place now. There is ABA coming up and regional shows, smaller shows that target niches, and some shows that invite group leaders who are often
Six steps to Success at a Group Tour Trade Show👏🏼👏🏾 Read More »
Yes, you read that correctly, a Pizza! When I am hosting webinars and speaking to groups, I try to think of analogies as ways to explain how our industry works. And today I am going to show you why a Pizza is a perfect example of your D.M.O! First, a definition! Before we go any
Ever thought of your D.M.O as a Pizza? Read More »
Tourism plays a vital role in the development and sustainability of rural destinations around the world. While urban areas often attract a significant portion of tourist attention, rural destinations possess unique charms and advantages that make them valuable for both tourists and local communities. Here are some reasons why tourism is important in rural destinations:
Tourism in Rural Destinations: Read to the end! 😲 Read More »
