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Parkinson's Law

Ever heard of Parkinson’s Law? Let’s put it to work for you today

If you have been reading my blog for more than a few months you know that I am a big believer in the 80/20 rule. Here is one of the posts I wrote about it and basically it shows that a few actions make a big difference, most do not. Your top 5 customers are […]

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3 Things I didn’t learn in College – Guest Post by Kate Berry

I graduated college with an associate’s degree in Travel and Tourism Management and a baccalaureate in Hotel and Resort Management.  While my education has assisted me in my career progression, there are some lessons that were not part of my college curriculum, yet it quickly became apparent how important these topics are and that’s what

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Sales Funnel

Ready, Set, Action: Your visitors are on their way!

  Over the last few weeks, we have been exploring the concept of Sales Funnels. If you have been taking steps with your Sales funnels, then you will know you are successful when the bookings come in and out-of-state license plates are in your parking lot again. But guess what, your work isn’t done just

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Tourism Pro Talks: Debbie Eaton from the Corvette Museum

One of the best parts of being in the Tourism industry for many years is the people I meet. Our industry has an endless list of talented, hardworking, fun-loving, and creative professionals. I decided to interview my friends and give you a peek into their lives and careers. This week we hear from my friend

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Sales Funnel

Sales Funnels: Desire isn’t just for Romance Novels

  In this article, you will learn about the “Desire” Step in the Sales Funnel. As you read in earlier posts ( Part 1 and Part 2 here), Sales funnels are all about the path your potential customers take as they decide whether to visit your destination, stay at your lodging property, or send a

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Sales Funnel

Sales Funnels Part 2: How interesting can you be?

Sales are the key to success in the Tourism industry. Whether you are a supplier ( like a hotel, attraction, restaurant or DMO) or a buyer ( Tour operator, meeting planner, Travel agent) part of your day includes selling your services and products to others. Many of us grew up thinking “Sales = pushy, uncomfortable,

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Lead Funnel

What is a sales funnel and how do you keep it full?

Are you in a sales position? Does your role consist of helping others make money ( The Business to Business or B-B model) or do you spend your time convincing travelers of the benefits of visiting your business or destination?(Business to Consumer or B-C) Either way, those of us in sales help others by solving

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2023 calendar

New to Group Tours? Here are some free resources👏🏾🎉👏🏼

Welcome to 2023! You did it! Last year was a time filled with growth and challenges in the Hospitality and Tourism industry. One of the biggest changes is that we have a new generation of workers and many new colleagues who have little to no prior experience. Everyone starts at the beginning Are you new

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Books as gifts

Buy yourself one of these while you are shopping this year!📚📖

Buy something for yourself while you are online today! I don’t think I have ever started a blog post telling my readers to go spend money, but today I am! Many of us will be spending time online shopping over the next few weeks. Tell your family you want a book this year for a

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