I graduated college with an associate’s degree in Travel and Tourism Management and a baccalaureate in Hotel and Resort Management. While my education has assisted me in my career progression, there are some lessons that were not part of my college curriculum, yet it quickly became apparent how important these topics are and that’s what […]
3 Things I didn’t learn in College – Guest Post by Kate Berry Read More »
Over the last few weeks, we have been exploring the concept of Sales Funnels. If you have been taking steps with your Sales funnels, then you will know you are successful when the bookings come in and out-of-state license plates are in your parking lot again. But guess what, your work isn’t done just
Ready, Set, Action: Your visitors are on their way! Read More »
In this article, you will learn about the “Desire” Step in the Sales Funnel. As you read in earlier posts ( Part 1 and Part 2 here), Sales funnels are all about the path your potential customers take as they decide whether to visit your destination, stay at your lodging property, or send a
Sales Funnels: Desire isn’t just for Romance Novels Read More »
Sales are the key to success in the Tourism industry. Whether you are a supplier ( like a hotel, attraction, restaurant or DMO) or a buyer ( Tour operator, meeting planner, Travel agent) part of your day includes selling your services and products to others. Many of us grew up thinking “Sales = pushy, uncomfortable,
Sales Funnels Part 2: How interesting can you be? Read More »
Are you in a sales position? Does your role consist of helping others make money ( The Business to Business or B-B model) or do you spend your time convincing travelers of the benefits of visiting your business or destination?(Business to Consumer or B-C) Either way, those of us in sales help others by solving
What is a sales funnel and how do you keep it full? Read More »
Buy something for yourself while you are online today! I don’t think I have ever started a blog post telling my readers to go spend money, but today I am! Many of us will be spending time online shopping over the next few weeks. Tell your family you want a book this year for a
Buy yourself one of these while you are shopping this year!📚📖 Read More »
Americans have a terrible habit of rushing through meals, eating in front of the television or at a desk, or even worse, while driving their cars. Not only are we losing out on the enjoyment of a meal, but we also miss the social aspects of dining with others. When I began working with international
You don’t eat your lunch alone, do you? Read More »
The original version of their profile sheet. In my last post, I wrote about one of my clients – Firelight Barn– and how we have worked on updating their profile sheet so they can approach domestic tour operators with their unique venue and family entertainment. Check out that post here. In this post, you
Client project -Profile sheet for Firelight Barn, part 2 Read More »
This post originally appeared in 2019, but with tradeshow season on the horizon, I thought it would be helpful to share this information again! I am always impressed with the small businesses I encounter in my work. A long-time blog reader is Toni, the owner of Firelight Barn, a dinner theatre in Henderson Nevada. It
Client project – a new profile sheet for Firelight Barn Dinner Theatre, part 1 Read More »
Every industry has an alphabet soup of acronyms and Tourism isn’t any different. Those of us that have been around a while throw out names of trade shows, types of visitors and industry-specific terms as a type of shorthand that only insiders can follow. But for those of you that are new to the tourism
Ready to break the Tourism Codes? Read More »
