Tour groups are a great market to pursue. They show up despite bad weather that keeps our individual guests at home, we can plan for their arrival and it is an efficient way to bring in business to your attraction or destination. So it makes sense to ensure that every group has a great experience. […]
Tourism mini marketing tip – how to ‘Meet and Greet’ a bus group Read More »
What is a Google Alert? A Google Alert is an easy way to have information on a specific topic delivered to your inbox on a regular basis. As a tourism professional, you are often pulled in many directions all day long, yet are still expected to understand trends and changes in the industry. I don’t
Mini marketing tips for Tourism Pros – Google Alerts Read More »
Not every marketing campaign has to involve print and digital ads, lots of meetings and big payments. Sometimes you can get your message across in very simple and easy to implement tactics. This mini marketing tip only takes a few minutes to implement. Your business signature is a perfect example. You can set up your
Mini marketing tips for Tourism Pros- your signature line Read More »
I wrote this blog post about FAM tours in 2009, when I had a tourism consulting company. I posted it on this website about a year ago, and many people commented on how helpful the information was. Since I am working on no fewer than 3 FAM tours at my job this spring, I thought
FAM Tours- 7 steps and 3 tables to success Read More »
Early February is a challenging time in Upstate New York. Wintery gray days, and no sign of spring in sight. For me, this has always been the slow season, no matter where I have worked. Some of my readers work at ski resorts and in areas of the country where the tourists are flocking. But
7 things Attractions should do in the slow season Read More »
A profile sheet is one of the basic means of communicating information in the group tour industry. It is a one page document that contains information, photos, contact information and any other details that tour operators might need to know. At the major group tour tradeshows such as ABA and NTA, the profile sheet is
What is a profile sheet and how will it help me get more group tours? Read More »
S.O.P is the military shorthand for Standard Operating Procedures. It implies that consistency in efforts brings consistent results. It’s the reason why pilots go through a check list each time they are in the cockpit, even if they have flown hundreds of times. It helps to make sure important things get done, and no matter
SOP’s aren’t just for the military. Your tourism attraction can benefit as well! Read More »
It seems like a straightforward transaction. You give a tour operator information and reasons why they should send group business to your attraction. You decide on rates, dates and details. They send the group and everyone is happy. But did you know that bus drivers and tour guides often have input into an attraction and
The importance of the driver and the tour guide to your business Read More »
Co-opetition is a term that combines competition and cooperation. As much as I dislike the current political cycle, it was interesting to listen in when Ted Cruz said that he and John Kaisich would strike up a partnership of sorts, with the goal of defeating Donald Trump in two of the primaries. It failed miserably
Coopetition thrives in the Tourism industry. Read More »
DMOs, or Destination Marketing Organizations, exist to promote the visitor attractions and lodging in a location. DMO’s can promote cities, counties, regions, states or even the entire country ( like BrandUSA ). DMO’s help to extend your marketing and sales efforts and are there to help your attraction succeed. DMO’s are funded in two ways. Taxes collected
DMOs – your long term partners for success Read More »
