Best practices in Tourism

The top travel items I use to make my life on the road easier

In addition to working on my side business of sallydavisberry.com, I also have a full-time job as the Tourism Sales and Marketing Manager at the Corning Museum of Glass in upstate NY. I travel at least once a month and my trips can range from a one night stay in NYC to a never-ending trip […]

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Side hustle quote

Why every tourism professional should have a side hustle

The term ‘side hustle’ might be a bit misleading to some. The best definition I have found is by Chris Gilleabeau who wrote the book Side Hustle and hosts a daily podcast that is 8 of my favorite minutes of the day. His definition from an article in Entrepreneur magazine: A side hustle is not

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Meet and greet on a bus

Tourism mini marketing tip – how to ‘Meet and Greet’ a bus group

Tour groups are a great market to pursue. They show up despite bad weather that keeps our individual guests at home, we can plan for their arrival and it is an efficient way to bring in business to your attraction or destination. So it makes sense to ensure that every group has a great experience.

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google alerts

Mini marketing tips for Tourism Pros – Google Alerts

What is a Google Alert? A Google Alert is an easy way to have information on a specific topic delivered to your inbox on a regular basis. As a tourism professional, you are often pulled in many directions all day long, yet are still expected to understand trends and changes in the industry. I don’t

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woman on computer

Mini marketing tips for Tourism Pros- your signature line

Not every marketing campaign has to involve print and digital ads, lots of meetings and big payments. Sometimes you can get your message across in very simple and easy to implement tactics. This mini marketing tip only takes a few minutes to implement. Your business signature is a perfect example. You can set up your

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FAM tour

FAM Tours- 7 steps and 3 tables to success

I wrote this blog post about FAM tours in 2009, when I had a tourism consulting company. I posted it on this website about a year ago, and many people commented on how helpful the information was. Since I am working on no fewer than 3 FAM tours at my job this spring, I thought

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