Author name: Sally Berry

Stepping outside your comfort zone is good for you.

I just returned from my family’s annual vacation and thought I would re-post this article from last year. This picture of me was taken on our family vacation. If you had been in the Adirondack mountains with me when I climbed a telephone pole, stood on the top and then jumped to this trapeze, you […]

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How to get your customers to spend more money in 3 easy steps.

Our jobs in the tourism industry are simple. Tourism sales involve getting more people through our doors or to our destination and get those customers to spend money. Keeping existing customers is easier than obtaining new customers so let’s look at a way to entice them to spend more money.   Understanding the 80/20 principle and

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google alerts

Mini marketing tips for Tourism Pros – Google Alerts

What is a Google Alert? A Google Alert is an easy way to have information on a specific topic delivered to your inbox on a regular basis. As a tourism professional, you are often pulled in many directions all day long, yet are still expected to understand trends and changes in the industry. I don’t

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Upwork logo

Need help growing your tourism business? Try Upwork

Consider looking on your computer for your next staffer Are you overwhelmed and always wondered about what it would be like to outsource some of your work? If you have things you should be doing but simply aren’t because there isn’t enough time in the day, a freelancer can help you complete those tasks. Upwork

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Voice of the Visitor research report

2017 Voice of the Visitor- Annual outlook on the Attractions Industry

I subscribe to many tourism industry newsletters. I like to be in the know, have current updates to share with others and even learn how other countries and cultures manage tourism. So it was an attractions industry newsletter out of the U.K that had a link to this great research paper. It is called 2017 Voice

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3 Reasons Facebook Boost Post is OK…Sometimes!

Are your social ads bringing you exposure, engagement and extraordinary results? The science of ad creation has taken on a life of its own.  Let’s sort thru some of the details and best ways you can make sure your social ads reach the right people at the right time with the right style of conversation.

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Think outside the box for new partners

Even if you are on the right track you will get run over if you stand still. Will Rogers   One of the most interesting aspects of the tourism industry is that you often partner with other attractions or DMOs to create itineraries and packages. Whether it is a packaged tour idea for a group

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Shirley Davis Connor

Tourism Pro Talks- Shirley Davis Conner of Graceland

One of the best parts of being in the Tourism industry for many years is the people I meet. Our industry has an endless list of talented, hardworking, fun-loving and creative tourism pros. I decided to interview my friends and give you a peek into their lives and careers. Feel free to ask questions in

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