The whole goal of working in the sales department ( or being the sales department if you are a smaller attraction!) is to increase your attraction ticket sales. Whether that includes strategies on selling to groups, social media initiatives or making tickets available from the home page of your website ( which I discuss in […]
Increase your attraction ticket sales by letting others do the work! Read More »
Oooh – controversy! I know we have had enough of that with the current political situation, but a little tourism controversy is a good starting point for a discussion on the biggest change to the tourism industry in recent years- the rise of Airbnb as a lodging option. Airbnb was born out of an idea
Why attractions need Airbnb and why destinations won’t help Read More »
I am a big believer in goals. Every year around my birthday in December, I start thinking about what I want to accomplish in the following year. Believe me, I don’t attain all my goals each year. In 2016, I had set nine goals for myself and only accomplished four of them. But I know
Goal setting for tourism professionals in 2017 Read More »
We are in full swing for the holiday season and it seems that every day my inbox is full of daily specials, the TV is telling us what toys are most popular and everyone is trying to find time to shop on their lunch hour. For the most part though, the majority of us are
Does your attraction sell gift certificates? Here's why you should Read More »
Every industry has its own terminology and bizarre acronyms and the tourism industry is no different. I have kept a list of tourism industry vocabulary terms people have asked me about this year. I think that we all want to look like we know what everyone is talking about so sometimes we are hesitant to
25 Tourism Industry terms every pro should know Read More »
As many of you know, the Chinese visitor market to the United States is growing every year. Double digit growth every year since 2009 means more and more attractions will be welcoming these guests. As the Chinese first started to visit the United States, they ventured to Los Angeles, Las Vegas and the popular National
3 simple steps to impress Chinese tour operators Read More »
I am always on the lookout for new trends in the marketplace and recently I have been seeing technology that allows consumers to purchase an item with one click. The first place I saw this was on Amazon, with their new Dash buttons. I decided to order one that would allow me to purchase cat litter
One Click ticket purchases- can your attraction do that? Read More »
Earlier this spring on a British Airways flight, I read an article on the in-flight magazine, business life. It had a great article on ‘How to Spot a Trend’. Here is the link if you would like to read the entire article, and I will give you some insight into how trend spotting can help attractions.
Trend Spotting will keep your attraction in business. Here's some ideas Read More »
Agritourism has been loosely defined as any activity or agriculturally based operation that brings a visitor to a farm or ranch. People are realizing that they have been disconnected from their food sources and the opportunity to spend some time in a rural setting and watch and learn how their food is grown has growing appeal. When
Agritourism -guests looking to do the dirty work. Read More »
I just returned from a week in the Adirondack mountains on our annual family vacation. I won’t take the time to mention how many ways we love going back to the same place year after year, or how the other families that do the same are like relatives to us, or how the scenery never
Taking a vacation helps you become more successful- try it! Read More »
