One of the first actions I take when I am working on a strategic plan for a client is to write a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It is a very simple yet effective way to see where improvements can be made and where the best opportunities for growth lie. […]
Have you done a SWOT analysis for your Tourism business? Read More »
You are probably back at your desk after the July 4th holiday. I know many of you had to work- this was the first one I have had off in years! You hopefully had some time off to spend with family and friends and are ready for the busy summer season. It can be a
Do you still want to achieve your 2019 goals? Read More »
I have gotten hooked on a show –The Profit on CNBC. Marcus Lemonis is a millionaire who invests his own money in struggling businesses. It’s a bit like Shark Tank but you also get to learn about the struggles of the company as well as the plan for success. I think one of the
When watching TV can help you be more effective at work. Read More »
We would all like to think that our destination is the most amazing place and that there are so many cool things to do that tour operators should want to send groups there. Reality check: that isn’t true. Many of our destinations don’t have name recognition or don’t conjure up excitement and must-see travel when
Mystery Tours – a great way to sell your destination Read More »
The QR code – disappearing from tourism or coming back with a vengeance? About 5 years ago, QR codes seemed like the newest and coolest technology. Take a picture and your phone would take you to a website (which was kind of boring) or a video ( better). DMOs (Destination Marketing Organizations) thought this
QR codes – back again in the tourism industry? Read More »
A few weeks ago news articles were released stating that Chinese travel to the U.S. has dropped for the first time in 15 years. Some of my readers ( thank you Christy, Greg, Mia and John) sent me links to make sure I was aware of the information. As someone who makes my living helping
Is growth in the China visitor market over in the U.S.? Read More »
Name tags. No one likes to wear them but everyone is glad when the other person has one on! But name tags are an ideal way to find out more about your customers and build a strong team culture at your attraction. Nametags are a way to help guests When you get to work
Mini marketing tip for Tourism Pros- name tags Read More »
Do you shy away from cameras and being the center of attention? Or do you LOVE being right in the action? The classic line from Shakespeare’s Hamlet, “to be or not to be” probably wasn’t referring to whether or not you should appear onscreen in your next social video… but it still applies. Getting
To be or not to be (on camera) That is the Question Read More »
What is a Google Alert? A Google Alert is an easy way to have information on a specific topic delivered to your inbox on a regular basis. As a tourism professional, you are often pulled in many directions all day long, yet are still expected to understand trends and changes in the industry. I don’t
Do you use Google Alerts? You should! Read More »
Are you looking for ways to bring in more visitors? Do you have revenue and admission goals you need to reach? Or are you a DMO ( Destination Management Organization) whose role is to support your partners’ businesses? Then you should consider learning WeChat, and encourage your partners to learn WeChat, the social media app
6 reasons why you should learn WeChat Read More »
