As you work on your business plan for 2020, are you looking for help in welcoming more Chinese visitors? After all, it is the fastest-growing inbound market and is predicted to be the largest group of international visitors to the U.S. ( and other countries as well) in the next few years. Despite the challenges […]
Are you looking for more China Visitors in 2020? Read More »
I have written about gift cards and gift certificates before, but I wanted to revisit this method of bringing in last-minute revenue in the 4th quarter for your attraction. Part of the reason I wanted to share this again was because of this article that is full of good information on Gift cards and
Gift cards and Gift certificates are a Tourism attraction’s best holiday idea Read More »
Have you ever been into a shop that seems to sell a little bit of everything? I once walked into a laundromat that offered laundry services, flowers AND sushi! True! Offering too many products is a quick way to confuse and scare off potential clients, which is why we see so much specialization in the
How to Social-ize Your Niche Marketing-by Catherine Heeg Read More »
You might be working on your 2020 budget and need to know how to plan for the growth of your China visitor base – or its decline. Or maybe your manager wants to enter this market – how many visitors can you expect and when? I certainly don’t know all the answers, but when
Are you looking for information on the China visitor market? Read More »
I just returned from my family’s annual vacation up to the Adirondacks. Being a tourist for a week gives you lots to think about as far as your attraction or destination. What are you seeing that you could implement or what trends did you notice? If you haven’t had a vacation yet this year, here is
Tourism trends on vacation – lessons from the road! Read More »
( (This post originally appeared in 2016, but is just as relevant today) This is a difficult time of year for attractions. Summer staff starts leaving in early August, just when the largest number of visitors try to get their vacations in before school starts back up. Shorthanded seems to be a common phrase
Frontline jobs for managers? End of summer win-win Read More »
Have you started working on your S.W.O.T analysis yet? In a recent post, I shared some information and my free forms you can use to work on it. If you haven’t had a chance yet, print the S.W.O.T analysis for the Tourism Industry forms and let’s do some of the work together! How to
Are you making progress on your SWOT analysis? Read More »
Many of you are busy working on your budgets for 2020. That can be a painful process, or it can just be a cut and paste from 2019. But please know this- your budget is not the same as your sales and marketing plan. My first budget project At one of my first tourism
Your budget is not your plan- are you preparing for 2020? Read More »
I was in NYC last week to meet with some clients and check in with two of my favorite tour companies- Jupiter Legend and Big Dream tours. Both are located in Flushing- an easy subway ride from Manhattan. Jupiter Legend is the major Chinese tour operator on the East coast and Big Dream tours was
What the Chinese tour operators told me last week Read More »
Tourism is a wonderful, fun industry. We have all had experiences that our friends and family envy, right? But at the end of the day, it’s about making money. And for those of you wondering how to get more group tours, there are two questions that tour operators are always thinking about. Now, they might
2 Questions Group tour operators ask. Do you have an answer? Read More »
