As you work on your business plan for 2020, are you looking for help in welcoming more Chinese visitors? After all, it is the fastest-growing inbound market and is predicted to be the largest group of international visitors to the U.S. ( and other countries as well) in the next few years. Despite the challenges with current trade friction and stories of Visa issues, this is still a huge opportunity.
Where to start?
When you are looking at getting involved in the China visitor market, it is always good to start with some data. It will help you see the potential. I suggest checking out the National Travel and Tourism Office site. Does your State DMO actively pursue this market? Reach out to them to see what they suggest. Don’t try to pursue this market on your own – you need to partner and plan. Read on for information on how I can help you too!
This market is relationship-based and takes some time
We all know that people do business with those they know, like and trust. Chinese business practices are even more dependent on building relationships. You need to build in time and money to travel to meet tour operators when you are creating your budget and plan. Time spent over meals and getting to know each other is a great investment.
WeChat is an important tool
WeChat is the Super App that Chinese use on a daily basis. It has grown way beyond a messaging app and is now an entire platform for communication, commerce and more. Chinese tour operators based both in China and the U.S. will prefer to speak to you via WeChat so you will want to be comfortable using this free tool.
Here are some free resources for you
I have been working in the China Visitor market since 2010, and have been speaking on ‘China Ready’ topics for several years. I also write on this topic for my readers regularly. Here are some posts to check out:
Articles:
Are you looking for information on the China visitor market?
Looking for a program that will give you ALL the tools you need to succeed in this market?
I created The China Sales Mission Program for Tourism Professionals like you that want to make progress in this market and start bringing in the business within a year. This program consists of
- Online webinars. You join the group from your computer and listen to live webinars
- 1:1 help developing your product for this market.
- WeChat course. Learn how to use this app and feel comfortable connecting and communicating
- Two days of Sales calls on top operators based in NYC. These operators sell packaged tours for groups and FITs all over the U.S. I will take on the responsibility for setting up the appointments- you just need to join us in NYC!
Does this sound like what you need for success? This 3-month program will start in early 2020. I only take 8 people into the program each year. The entire program -from online training to going with you on sales calls – is only $3499. Click this link to receive more information. Wondering if this program is a good fit for you? I’d love to talk to you and answer your questions. If your business isn’t quite ready to tackle this market, I will let you know. Set up a call with this link.
Join me in early 2020 and you will start seeing success in getting more Chinese visitors before the end of the year!