Telling stories creates connections. Telling stories about your destination or attraction helps potential visitors understand why they should visit. Storytelling and Tourism go hand in hand. So why don’t more businesses tell their stories? Why do they just create lists of all the amenities and things to do? Because it’s not easy. But I am […]
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As we near the start of 2019, I am sure many of you are looking at next year and planning for multiple projects. May I make a suggestion? Make your life easier by taking the time to develop Operation Manuals for yourself and your staff. What is an operations manual? A file of information on
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I just returned from NTA ( National Tour Association) annual Travel Exchange in Milwaukee. I had over 25 appointments with tour operators and plenty of time to network with other tourism professionals before we all head back to our jobs- or to the next tourism trade show. You can be effective and create interest in
Trade shows- the fortune is in the follow up Read More »
The tourism tradeshow season is upon us. For those of you that travel to bring in new business- and continue building business with existing customers, the next few months are probably busy for you. There are key international tradeshows like World Travel Market in London (WTM), National Tour Association, American Bus Association, regional shows like
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According to this Skift report, one of the challenges in the tourism industry is that we are all adverse to change. I have even written a post about that myself. But, change is good for us- even when it’s daunting. If we don’t change we will be left behind, so I am letting you in on some changes
Change is good for us- even when it’s daunting Read More »
From 2008 to 2010 I had a full time consulting company, Bristol Creek Tourism Consulting. I posted weekly on different topics, similar to what I do today with TheAttractionsCoach. Some of the posts have lost their relevancy (like when I wrote about how to use Facebook and Youtube-new online tools!) But some articles have stood
Why it is important to write good. Read More »
As tourism business owners and managers, one of our roles is to find ways to capitalize on changes and trends. While our goal is to increase revenue and attendance, most staff see change as a threat. Our job is to help our employees get past the ‘ It won’t work” phase and have them help
It won’t work – Ok, but if it had to, how would it look? Read More »
Things never stay the same. Change occurs around us every day. How do we, as tourist attractions, take advantage of the changes around us? One method that I have used over the years is a creative thinking exercise where I write down a statement of a trend I see or read about. If it is
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Remember when it was easy enough to snap a photo on a fam trip and use it in your next newsletter? Remember when you had to spend huge dollars to buy an image to use in a newspaper ad? Remember when… back in the ‘good ol’ days’ of travel marketing there were only a
From Criminal to Superstar- 3 Image licensing secrets Read More »
If you are a tourism professional, you know that learning new skills is very important. Our industry is impacted by changes in technology and the need for new tools to make businesses more efficient. Those interested in continuing education are often faced with tough decisions. How do you find the time to provide educational training
Continuing Education opportunities for Tourism professionals Read More »