You are probably back at your desk after the July 4th holiday. I know many of you had to work- this was the first one I have had off in years! You hopefully had some time off to spend with family and friends and are ready for the busy summer season. It can be a […]
Do you still want to achieve your 2019 goals? Read More »
I have gotten hooked on a show –The Profit on CNBC. Marcus Lemonis is a millionaire who invests his own money in struggling businesses. It’s a bit like Shark Tank but you also get to learn about the struggles of the company as well as the plan for success. I think one of the
When watching TV can help you be more effective at work. Read More »
Name tags. No one likes to wear them but everyone is glad when the other person has one on! But name tags are an ideal way to find out more about your customers and build a strong team culture at your attraction. Nametags are a way to help guests When you get to work
Mini marketing tip for Tourism Pros- name tags Read More »
A few weeks ago I wrote about The first Five Commandments of tour itinerary planning. Putting together sample itineraries is a great way to get tour companies to consider you. The problem is that most of the tour ideas they get don’t work. They aren’t set up correctly, don’t have interesting elements, or there is
The 10 Commandments of tour itinerary planning, part 2 Read More »
Group tours have been an important part of the tourism industry for decades. As you have probably read, and maybe have seen first hand, groups are changing. Gone are the days with groups of seniors marching from one attraction to another, eating en masse and spending multiple days with everyone having the same
The 10 Commandments of tour itinerary planning, part 1 Read More »
What is a Google Alert? A Google Alert is an easy way to have information on a specific topic delivered to your inbox on a regular basis. As a tourism professional, you are often pulled in many directions all day long, yet are still expected to understand trends and changes in the industry. I don’t
Do you use Google Alerts? You should! Read More »
Even if you are on the right track you will get run over if you stand still. Will Rogers One of the most interesting aspects of the tourism industry is that you often partner with other attractions or DMOs to create itineraries and packages. Whether it is a packaged tour idea for a group
Think outside the box for new partners Read More »
I have spent most of my free time over the last 4 months developing a WeChat ready online course. As many of you know, I often teach and speak on WeChat, the Chinese social media app used by over 1 billion people. As a matter of fact, when you read this I will have just
Lessons learned while developing the WeChat ready course Read More »
Having “Something for Everyone” is a terrible marketing idea. There. I’ve said it. When your destination or attraction tries to be all things to all people, you won’t stand out. You won’t be known for something specific. You can’t be top of mind when customers are thinking of somewhere to go, because you aren’t
Something for Everyone is a terrible marketing idea Read More »
The Tourism industry that we are all a part of changes rapidly. Technology, economics and politics can impact our visitors and our businesses. How can you succeed in 2019? By taking advantage of trends. Here is last week’s Part 1 post on trends I see that will help or hurt us in the future. And I
2019 Tourism Trends – watch and change your year Read More »