As we begin a new year – and a new decade!- I think many of us take the time to look back. I started writing weekly blog posts in the summer of 2016. At the time, I was working full time in the industry and would get calls and emails weekly from people asking for […]
Here are your favorite blog posts from 2019 Read More »
For those of you keeping up with these articles sent to your inbox each week, this is the last in the series of Tourism Trends that I will be sharing. Did you catch the others? Food and Culinary Tourism China Tourism to the U.S Trends from Explore Marketing, LLC Social Media Trends Today you will
Retail and Tourism Trends to watch for 2020 Read More »
Social media and Tourism are bound together. There are not many industries more conducive to sharing information, images, and opinions than people traveling. I use social media daily but other than WeChat ( which is the Chinese Social media app I help Tourism Pros learn) I am not an expert on how to leverage platforms.
Interested in 2020 Social Media trends for Tourism? Read More »
As part of my plan to bring you 2020 Tourism trends for our industry, I reached out to others who are considered experts, and who work with others to stay up to date. This week I am featuring trends seen by my friend Stefan Merkl, of Explore Marketing, LLC. Stefan has worked at different positions
2020 Tourism Trends as seen by Explore Marketing, LLC Read More »
Did you know almost 25% adults don’t even read one book a year? But that’s not you, right? You are a tourism professional who knows that learning is the key to success and becoming a top employee, or tourism business owner. And a simple Google search will show you that the most successful CEOs
Books for Tourism Pros – gifts and goals for the New Year Read More »
If you are a long-time reader of my blog, you know that every December I share a list of Tourism Trends I see for the following year. And because change is good, every year I also change the format of how I share the information. Last year I realized that sharing content via video is
Are you ready to learn about 2020 Tourism Trends? Read More »
One of the statements I dread hearing when a tourism attraction describes itself is ” We have something for everyone“. That doesn’t set you apart or explain your ‘Wow’ factor. You are much better off figuring out what niches of customers love your product and concentrate on finding more of them. What are some
The riches are in the niches- who are your best customers? Read More »
I have written about gift cards and gift certificates before, but I wanted to revisit this method of bringing in last-minute revenue in the 4th quarter for your attraction. Part of the reason I wanted to share this again was because of this article that is full of good information on Gift cards and
Gift cards and Gift certificates are a Tourism attraction’s best holiday idea Read More »
FAM tours, or Familiarization tours, are an important sales tool for destinations. A FAM tour involves tour operators coming to your destination and experiencing attractions, hotels, restaurants, and other important sites. ( FAM tours for travel writers and social media influencers are similar, but today I am sticking with tour operators.) I recently spent
Are you hosting a FAM? Here are some ideas Read More »
Have you ever been into a shop that seems to sell a little bit of everything? I once walked into a laundromat that offered laundry services, flowers AND sushi! True! Offering too many products is a quick way to confuse and scare off potential clients, which is why we see so much specialization in the
How to Social-ize Your Niche Marketing-by Catherine Heeg Read More »
