Right now is a scary time in our world- the Covid 19 virus is spreading and 24/7 media attention, mis-information and a nervous stock market add to the feelings of fear. Many industries are affected- ours is not the only one. But travel requires people to go places and be around others so it is […]
We don’t panic- we are the Travel Industry 💪🏼💪💪🏿 Read More »
Many of you know that I am a passionate advocate for understanding the 80/20 principle. I speak at tourism conferences on the topic, I have workshops to help tourism professionals figure out their 80/20 and I write blog posts on this topic fairly frequently. In a nutshell, the 80/20 Principle states that some things are
Is Delegating your Downfall? Read More »
One of the biggest challenges in the Tourism industry is that the majority of us work in small businesses. In the United States, the definition of a small business can be based on the number of employees or the annual receipts. Suffice it to say that after looking through this chart, I am confident that
Your budget does not determine your success. Your choices do. Read More »
Did you know that today is ‘National Plan for Vacation Day? This is an initiative that U.S. Travel created several years ago as Project Time Off. The program has all kinds of resources available to encourage corporations to encourage their employees to take off. But let’s start with us – the Tourism industry! Do you
Are you planning your 2020 vacation today? Read More »
Airbnb has changed the landscape of the tourism industry since it began in 2007. And because of its impact in our industry, every one of you should have an account. Why do I think you all need to have an account? Not because I want you all to go on vacation and stay at an
Do you have an Airbnb account? Every Tourism Pro should Read More »
As we begin a new year – and a new decade!- I think many of us take the time to look back. I started writing weekly blog posts in the summer of 2016. At the time, I was working full time in the industry and would get calls and emails weekly from people asking for
Here are your favorite blog posts from 2019 Read More »
Did you know almost 25% adults don’t even read one book a year? But that’s not you, right? You are a tourism professional who knows that learning is the key to success and becoming a top employee, or tourism business owner. And a simple Google search will show you that the most successful CEOs
Books for Tourism Pros – gifts and goals for the New Year Read More »
One of the statements I dread hearing when a tourism attraction describes itself is ” We have something for everyone“. That doesn’t set you apart or explain your ‘Wow’ factor. You are much better off figuring out what niches of customers love your product and concentrate on finding more of them. What are some
The riches are in the niches- who are your best customers? Read More »
FAM tours, or Familiarization tours, are an important sales tool for destinations. A FAM tour involves tour operators coming to your destination and experiencing attractions, hotels, restaurants, and other important sites. ( FAM tours for travel writers and social media influencers are similar, but today I am sticking with tour operators.) I recently spent
Are you hosting a FAM? Here are some ideas Read More »
Have you ever been into a shop that seems to sell a little bit of everything? I once walked into a laundromat that offered laundry services, flowers AND sushi! True! Offering too many products is a quick way to confuse and scare off potential clients, which is why we see so much specialization in the
How to Social-ize Your Niche Marketing-by Catherine Heeg Read More »
