I asked my longtime friend and Tourism Pro Larry Cohen if he had some insights to share with us on marketing in 2021. Here are his thoughts on the power of repeat visitors. The sales and marketing business is full of old maxims: “80% of your business will come from 20% of your customers.” […]
The Power of Repeat Visitors: The best customers in 2021 Read More »
It’s National Tourism week here in the United States! If there was ever an industry that needs a whole week of lovin’, it’s the Travel and Tourism industry in 2021. U.S. Travel has developed toolkits, graphics and more. Click here to see the full scope of the program, as well as downloadable social media
Still looking for ways to Celebrate National Travel and Tourism Week? 🎆🎈✨ Read More »
If you are reading this, chances are you are a Tourism Professional who has had their world turned upside down in the last year. Your businesses closed their doors, many of you were laid off or let go, and the world ( some of it at least) is just now taking tentative steps to reopen.
How to Plan for the Future when everything is changing Read More »
LinkedIn is a powerful business tool for Tourism Professionals like you. I reached out to my friend Louise Brogan who is a Certified LinkedIn Expert and asked her to share a good strategy with us. Learning how to connect remotely while our trade shows are still a few months away is a great skill to
5 ways to connect with a message on LinkedIn 🖐🏽🤜🏽👋🏼 Read More »
Have you ever heard of a S.W.O.T analysis? S.W.O.T. stands for Strengths, Weaknesses, Opportunities and Threats. It is a simple but powerful exercise you can use to map out a strategy and get ideas down on paper. Earlier this year I ran a S.W.O.T. analysis challenge for my readers and over 50 people completed the
Let’s start thinking about 2021 today with this tool Read More »
One of the most interesting aspects of the tourism industry is that you often partner with other attractions or DMOs (Destination Marketing Organizations)to create itineraries and packages. Whether it is a packaged tour idea for a group tour operator or a marketing campaign for the consumer market, it makes sense to partner. But I can’t
2020 is the year to find new partners – here are some ideas. Read More »
I recently conducted a webinar for the Greater NYC Chapter of HSMAI. They were a great and lively group of Hospitality and Sales professionals who Zoomed in to learn about Time Management. One of the poll questions I asked the group was why they wanted to learn some Time Management skills. 39% of them said
Learning a new skill just got a bit easier- try Loom Read More »
What is a Google Alert? A Google Alert is an easy way to have information on a specific topic delivered to your inbox on a regular basis. As a tourism professional in 2020, you are often pulled in many directions all day long, yet are still expected to understand trends and changes in the industry.
How to set up Google Alerts for Tourism Topics 💻😊 Read More »
My blog posts are often stories of tourism trends I see in action, or something I have learned while interacting on the road with other tourism professionals. Not in the time of Covid. I am stuck at home like many of you. I read to find out whats happening in the outside world instead of
How I saw the Blue Ocean Strategy in Action 🐟🦈 Read More »
I think we are all familiar with the term PPE now, which stands for Personal Protective Equipment. There isn’t enough of it, and we are all wearing it when we go out of our homes. But today I thought I would give you another set of PPE tools: Pareto, Parkinson and the Eisenhower Matrix. Looking
The Other PPE- Pareto, Parkinson and Eisenhower. Tourism Pro tips Read More »
