Author name: Sally Berry

Marcus Lemonis

When watching TV can help you be more effective at work.

  I have gotten hooked on a show –The Profit on CNBC. Marcus Lemonis is a millionaire who invests his own money in struggling businesses. It’s a bit like Shark Tank but you also get to learn about the struggles of the company as well as the plan for success. I think one of the […]

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mystery tour group

Mystery Tours – a great way to sell your destination

We would all like to think that our destination is the most amazing place and that there are so many cool things to do that tour operators should want to send groups there. Reality check: that isn’t true. Many of our destinations don’t have name recognition or don’t conjure up excitement and must-see travel when

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QR codes – back again in the tourism industry?

The QR code – disappearing from tourism or coming back with a vengeance?   About 5 years ago, QR codes seemed like the newest and coolest technology. Take a picture and your phone would take you to a website (which was kind of boring) or a video ( better). DMOs (Destination Marketing Organizations)  thought this

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name tags

Mini marketing tip for Tourism Pros- name tags

Name tags. No one likes to wear them but everyone is glad when the other person has one on! But name tags are an ideal way to find out more about your customers and build a strong team culture at your attraction. Nametags are a way to  help guests   When you get to work

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The 10 Commandments of tour itinerary planning, part 2

A few weeks ago I wrote about The first Five Commandments of tour itinerary planning.  Putting together sample itineraries is a great way to get tour companies to consider you. The problem is that most of the tour ideas they get don’t work. They aren’t set up correctly, don’t have interesting elements, or there is

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The 10 Commandments of tour itinerary planning, part 1

    Group tours have been an important part of the tourism industry for decades. As you have probably read, and maybe have seen first hand, groups are changing. Gone are the days with groups of seniors marching from one attraction to another, eating en masse and spending multiple days with everyone having the same

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