Have you ever been into a shop that seems to sell a little bit of everything? I once walked into a laundromat that offered laundry services, flowers AND sushi! True!
Offering too many products is a quick way to confuse and scare off potential clients, which is why we see so much specialization in the Travel & Tourism industry.
Once you’ve found your niche, the next step is letting your audience know what makes your product, service or experience unique and worthwhile. Social media is a great way to get the word out so let’s examine which strategies are most effective on some of the top social sites:
LinkedIn and Your Niche Market
Your public personal profile settings provide a number of great spots to showcase your niche market specialties.
- Your Cover Image is a visual way to shine a spotlight on your specialties.
- On your personal profile, ensure your company name is correct and links to your Company page on LinkedIn. (more about this later)
- The Summary section is perfect for telling your professional story and highlighting your niche markets. Try to use bullet points for impact. Don’t forget to include your web URL
- Video in the summary section is an amazing tool to visually focus on your niche.
Figure 1 – Showcase your niche on your LinkedIn personal profile
- Projects section is an often overlooked opportunity to spotlight your niche markets and travel specialties. You can elect to add this section when you visit the “Add Profile Section” tab.
- Publications section allows you to add articles you’ve written. Simply add links to your blog or outside published articles that support your niche.
Many people miss the important step of setting up a Company Page on LinkedIn. This essential page helps people learn about your business and expertise.
- Your cover image, business description, Tagline, and About section are essential in helping readers understand your niche market.
- NEW! A clickable button choice has just been added. Selecting Learn More or Contact Us is a great way to lead people to a specific page on your website.
LinkedIn Company Page & Showcase Page
Diving deeper into the options on LinkedIn, you’ll find the opportunity to set up a Showcase Page within your Company Page area. When choosing the name of your Showcase Page, select something related to your niche market. You have the opportunity to set up multiple Showcase pages, a maximum of 10.
- Once again your cover image, business description, Tagline and About section are essential in helping readers understand your specific niche market that you focus on in each Showcase Page.
Posting to both your Company page and Showcase pages will bring your niche market front and center for your LinkedIn followers. More LinkedIn strategy tips here.
Your Specialty Niche on You Tube
- Profile photo consistency is valuable across all your social platforms.
- Tune in to the video below to better understand the value of using Calls To Action on You Tube
- In the About section, there’s space to add a fairly lengthy bio
- Remember to add links to your other social site to add credibility and build deeper relationships
- Tune in to the video below for other places to use your niche market key words and tags.
Related Articles
3 Must-Do Social Marketing Tips
Thanks to my friend Catherine Heeg for sharing this week’s post with us.
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Do you need a roadmap for your social strategy? Let’s chat and see if there’s a fit to work together to strategize your social marketing.
How can I help you be more successful in your Tourism role?
I know first hand how hard it can be to find training resources and guidance on how to get more revenue for your business or provide training for your partners. Here are some ways I can help.
- Purchase Fill Your Parking Lot- 5 Secrets to Getting more Group Tours. This new online course will help you understand the group tour market- and get more buses coming your way! Click here for more info.
- Check out my free resources section for Tourism Pros like you!
- DMOs: Let’s talk about my Online Training program for your partners! It’s a great way to provide monthly educational programming for your partners, with minimal work on your part. Click here for more info.
- Are you looking for help with your group tour market efforts? Let’s chat –click here to set up a free 15-minute call with me to start a discussion.
- Can I ask a favor? Could you forward this post to someone who might benefit from reading it? Thank you!