Travel brands often allocate a hefty slice of their marketing budget to giants like Google and Meta, overlooking the untapped potential of Pinterest. For many travelers, Pinterest is the starting point to plan their next vacation, pinning everything from beach resorts and mountain getaways to airport outfits. Recently, Pinterest has been releasing bespoke functionalities for […]
Why Your Travel Brand Needs Pinterest Read More »
Americans have a terrible habit of rushing through meals, eating in front of the television or at a desk, or even worse, while driving their cars. Not only are we losing out on the enjoyment of a meal, but we also miss the social aspects of dining with others. When I began working with international
You don’t eat your lunch alone, do you? Read More »
One of my favorite hobbies, when I am driving along the NY State Thruway, is to pick out the motorcoaches and quiz myself on where they are located and who my contact is. It is even more fun when you are traveling with an industry friend and it becomes a game! One of the biggest
What do you know about Campgrounds? Here’s what I’ve learned Read More »
I am sure you are all familiar with the term “DIY”. Do – it – Yourselfers have their own TV station where one can learn home remodeling, cooking, and decorating. And I am sure we all have areas where we like to DIY. For instance, no matter how busy my life is, I enjoy mowing
Are you a DIY’er or a WTC’er? Read More »
What the Heck is VFR? The Tourism industry is full of acronyms and VFR is one of them. It stands for Visiting Friends and Relatives. It is a type of visitor who might stay at a family home, but often stays at lodging or nearby Airbnbs. They are valuable for several reasons: They can
Why the VFR market might be your key to success. What is it ❓❔❓ Read More »
I asked my longtime friend and Tourism Pro Larry Cohen if he had some insights to share with us on marketing in 2021. Here are his thoughts on the power of repeat visitors. The sales and marketing business is full of old maxims: “80% of your business will come from 20% of your customers.”
The Power of Repeat Visitors: The best customers in 2021 Read More »
Predicting trends always has a bit of guesswork involved. Trendwatchers can look at data and extrapolate what they think will happen based on insights and observations. But human beings are fickle creatures and 2020 taught us that life can change abruptly. That’s why I reached out to you to get your take on the trends
Tourism Trends 2021: Reader poll results Read More »
Happy March! I will keep this post short. I have been sharing the Tourism Trends that I am seeing this year over the past few months ( You can check them out below). But I am only one person. I would love to know what you think – both larger trends and what you are
Can you take 3 minutes to answer 2 Tourism Trends questions?🤔 Read More »
Have you ever heard the term “ Stick to your knitting?” It means ‘to continue to do something that you are experienced at and not try to do something which you know very little about’ according to Collins Dictionary. I think that sums up this trend. We should all focus on the basics this
Tourism Trends 2021: Back to Basics Read More »
I am lucky enough to have readers from all over the world. Besides the U.S. and Canada, I have readers in Eastern and Western Europe, the Maldives, ( hi Ruth!) Nigeria ( that’s you Nnenna!), Uruguay ( hey Karen!) and more. But this trend is one that the United States needs to focus on
2021 Tourism Trends: Time to increase D.E.I. Read More »
