One of the things I love most about the tourism industry is that it is not just made up of huge corporations like Delta Airlines, Hilton Hotels, Disney, and Universal Studios. Sure people travel the world to see tourist attractions like the Eiffel Tower or the Great Wall of China. But those of us in […]
Your signature line can be your business ambassador Read More »
LinkedIn is a powerful business tool for Tourism Professionals like you. I reached out to my friend Louise Brogan who is a Certified LinkedIn Expert and asked her to share a good strategy with us. Learning how to connect remotely while our trade shows are still a few months away is a great skill to
5 ways to connect with a message on LinkedIn 🖐🏽🤜🏽👋🏼 Read More »
Have you ever heard of a S.W.O.T analysis? S.W.O.T. stands for Strengths, Weaknesses, Opportunities and Threats. It is a simple but powerful exercise you can use to map out a strategy and get ideas down on paper. Earlier this year I ran a S.W.O.T. analysis challenge for my readers and over 50 people completed the
Let’s start thinking about 2021 today with this tool Read More »
One of the most interesting aspects of the tourism industry is that you often partner with other attractions or DMOs (Destination Marketing Organizations)to create itineraries and packages. Whether it is a packaged tour idea for a group tour operator or a marketing campaign for the consumer market, it makes sense to partner. But I can’t
2020 is the year to find new partners – here are some ideas. Read More »
Do you work at an attraction and wonder how you can get your money’s worth from your partner DMO (Destination marketing organization) every year? Or are you in the DMO world and always looking for resources to share with your partners? Then read on! And if you missed the first part of the conversation,
Attractions: What your DMO wants you to know Read More »
I have worked at both a regional DMO ( Destination Markting Organization) as well as various attractions during my tourism career. I have seen how successful partnerships work, and drive visitation. But I have also seen relationships between DMOs and attractions that were civil, but with subtle turf wars over information and progress. By working
DMOs: What your attractions want you to know Read More »
Are you a Goal Setter? Do you have a list of what you want to accomplish, whether it is a Bucket list for travel, sales and business goals, or goals for your personal life? And how is that going this year? I spend time around my birthday every year setting goals for the following year.
Goal Setting in 2020 requires a new set of tools Read More »
One of the most confusing tourism industry terms is Receptive Operator. It actually is the same word used for two completely different types of jobs. So if you have been confused about who those people are and what they do, then this post is for you. Receptive Operator-Version #1 This person is a business owner
Tourism industry terms- Receptive operators Read More »
The workplaces we will go back to at some point will be totally different. Budget costs will trim staff and those of you that have a job to go back to will have to take on some additional tasks, I’m sure. Some of you won’t be called back and will have to look for new
Don’t waste your quarantine – pick up a new skill. Try this one! 📷💻 Read More »
If you have been reading my blog for more than a few months you know that I am a big believer in the 80/20 rule. Here is one of the posts I wrote about it and basically it shows that a few actions make a big difference, most do not. Your top 5 customers are
Heard of Parkinson’s Law? Let’s put it to work for you today Read More »
