Information for New Tourism Pros

DMOs – your long term partners for success

DMOs, or Destination Marketing Organizations, exist to promote the visitor attractions and lodging in a location. DMO’s can promote cities, counties, regions, states or even the entire country ( like BrandUSA ). DMO’s help to extend your marketing and sales efforts and are there to help your attraction succeed. DMO’s are funded in two ways. Taxes collected […]

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The 80/20 rule and Tourism Sales

                Have you ever heard of Vilfredo Pareto? No? Me either, until I was in a program for my Master’s Degree. He was an Italian Economist who noticed a pattern in wealth and income. His research showed that 20% of the people he studied held 80% of the

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