What is a Google Alert? A Google Alert is an easy way to have information on a specific topic delivered to your inbox on a regular basis. As a tourism professional, you are often pulled in many directions all day long, yet are still expected to understand trends and changes in the industry. I don’t […]
Do you use Google Alerts? You should! Read More »
Are you looking for ways to bring in more visitors? Do you have revenue and admission goals you need to reach? Or are you a DMO ( Destination Management Organization) whose role is to support your partners’ businesses? Then you should consider learning WeChat, and encourage your partners to learn WeChat, the social media app
6 reasons why you should learn WeChat Read More »
I just returned from a week in New York City with clients who had participated in my China Sales mission Program. These folks spent 10 weeks learning about Chinese tourism trends, types of visitors and tour operators, how to use WeChat and more. The program culminated in 2 days of sales calls to key Chinese
5 lessons learned from Chinese tour company sales calls Read More »
Even if you are on the right track you will get run over if you stand still. Will Rogers One of the most interesting aspects of the tourism industry is that you often partner with other attractions or DMOs to create itineraries and packages. Whether it is a packaged tour idea for a group
Think outside the box for new partners Read More »
One of the best parts of being in the Tourism industry for many years is the people I meet. Our industry has an endless list of talented, hardworking, fun-loving and creative professionals. I decided to interview my friends and give you a peek into their lives and careers. Feel free to ask questions in the
Tourism Pro Talks – Sandy Ward of Bellingham Washington Tourism Read More »
I have spent most of my free time over the last 4 months developing a WeChat ready online course. As many of you know, I often teach and speak on WeChat, the Chinese social media app used by over 1 billion people. As a matter of fact, when you read this I will have just
Lessons learned while developing the WeChat ready course Read More »
WeChat is the social media app used by over 1 Billion people. It was developed in China in 2011 and is used daily by over 90% of Chinese. But why do tourism professionals need to learn it? Because it is how tour operators based in the US and China communicate. It is how your Chinese
Do you need to learn WeChat? Read More »
Happy New Year! For Asian countries, the New Year is not only celebrated on January 1st, but also on the traditional Chinese New Year which occurs between the end of January and the middle of February each year. Here is a link to find the date and corresponding Zodiac animal for each year through
Chinese New Year is February 5th -are you ready? Read More »
Having “Something for Everyone” is a terrible marketing idea. There. I’ve said it. When your destination or attraction tries to be all things to all people, you won’t stand out. You won’t be known for something specific. You can’t be top of mind when customers are thinking of somewhere to go, because you aren’t
Something for Everyone is a terrible marketing idea Read More »
I have been working with several clients on developing itineraries that group tour operators would like to carry. My clients want to have some tour ideas when on sales calls and going to trade shows. And they are smart to do that. A profile sheet (see past posts on profile sheets here and here) can
A List is not an Itinerary Read More »
