Author name: Sally Berry

car wash

There will always be light-sometimes it’s just a game of patience. Guest post from Barb Mock

There is a car wash one block away from my office.  It’s the kind where you drive onto the track and it automatically pushes you through.  Inside there are different stations:  the station where the car is initially sprayed, the station where sudsy soap is sprayed from the top, and the sides of the mechanical […]

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DMO Attraction ebook

Attractions: What your DMO wants you to know

  Do you work at an attraction and wonder how you can get your money’s worth from your partner DMO (Destination marketing organization) every year? Or are you in the DMO world and always looking for resources to share with your partners? Then read on! And if you missed the first part of the conversation,

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DMO Attraction ebook

DMOs: What your attractions want you to know

I have worked at both a regional DMO ( Destination Markting Organization) as well as various attractions during my tourism career. I have seen how successful partnerships work, and drive visitation. But I  have also seen relationships between DMOs and attractions that were civil, but with subtle turf wars over information and progress.  By working

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setup google alert

How to set up Google Alerts for Tourism Topics 💻😊

What is a Google Alert? A Google Alert is an easy way to have information on a specific topic delivered to your inbox on a regular basis. As a tourism professional in 2020, you are often pulled in many directions all day long, yet are still expected to understand trends and changes in the industry.

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Are you wondering about the Chinese visitor market? Guest post by Z.J. Tong

I was recently asked by The Inbound Report to share my thoughts on the possible WeChat ban in the U.S. For those of you not familiar with the Chinese app, this is a key way to communicate and function in China. I shared my thoughts ( you can read that here) but that got me

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How I saw the Blue Ocean Strategy in Action 🐟🦈

My blog posts are often stories of tourism trends I see in action, or something I have learned while interacting on the road with other tourism professionals. Not in the time of Covid. I am stuck at home like many of you. I read to find out whats happening in the outside world instead of

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The Three C’s of Destination Marketing (or, Everything I know about Marketing I Learned at Cold Stone Creamery). Guest Post by Matt Stiker

  Let’s face it, Cold Stone Creamery is pretty much AWESOME. Ice cream made fresh every day in each store, sometimes with seasonal and local favorite flavors, plus the craziest and biggest range of mix-ins (mostly fresh fruit, nuts, and brands you’ve heard of vs. generic). Hard to top that. But then they do. Let’s

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coronavirus mask on green background

The Other PPE- Pareto, Parkinson and Eisenhower. Tourism Pro tips

I think we are all familiar with the term PPE now, which stands for Personal Protective Equipment. There isn’t enough of it, and we are all wearing it when we go out of our homes. But today I thought I would give you another set of PPE tools: Pareto, Parkinson and the Eisenhower Matrix. Looking

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