Author name: Sally Berry

Tiered Pricing: What is it and Why you need to know

Tiered pricing for group tours is an important element to understand when deciding on group rates. There are several types of group tour customers and the price per ticket should differ for each. Pricing is an important element of the tour company’s decision to include a stop on an itinerary.  Offering different rates for different types […]

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The Power of Repeat Visitors: The best customers in 2021

I asked my longtime friend and Tourism Pro Larry Cohen if he had some insights to share with us on marketing in 2021. Here are his thoughts on the power of repeat visitors.   The sales and marketing business is full of old maxims: “80% of your business will come from 20% of your customers.”

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Tourism Pro Talks: Tico Sito of Tourism Tactics by Tico

One of the best parts of being in the Tourism industry for many years is the people I meet. Our industry has an endless list of talented, hardworking, fun-loving and creative professionals. I decided to interview my friends and give you a peek into their lives and careers. This week we hear from my friend

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Still looking for ways to Celebrate National Travel and Tourism Week? 🎆🎈✨

  It’s National Tourism week here in the United States! If there was ever an industry that needs a whole week of lovin’, it’s the Travel and Tourism industry in 2021. U.S. Travel has developed toolkits, graphics and more. Click here to see the full scope of the program, as well as downloadable social media

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5 ways to connect with a message on LinkedIn 🖐🏽🤜🏽👋🏼

LinkedIn is a powerful business tool for Tourism Professionals like you. I reached out to my friend Louise Brogan who is a Certified LinkedIn Expert and asked her to share a good strategy with us. Learning how to connect remotely while our trade shows are still a few months away is a great skill to

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