Author name: Sally Berry

Hospitality Sales-an interview with a Newbie and a Veteran, Part 2

Whenever I have hotel questions, there are two people I call and reach out to all the time. One is my daughter Kate, who’s a Director of Sales at a property in Syracuse NY. And the other is my good friend Juan Sepulveda who has been in hotel sales in NYC for over 30 years. […]

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Hospitality Sales-an interview with a newbie and a veteran. Part 1

I have been writing blog posts since 2016 and I often refer clients to old posts that will help them with the challenges they are facing. There is such turnover in hotel sales departments right now that I thought I would share this 2 part interview again. Whenever I have hotel questions, there are two

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snowy holiday

Three Offers and a Thank you💖👏🏾

Well, we have made it to the end of 2021! Good for us. It hasn’t been easy. Few industries have been tested and transformed more than Hospitality and Tourism. But that doesn’t mean we haven’t been able to find a few silver linings. So I thought I would add a bit of additional cheer to

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AAA trip tik

Where are you? Can your customer find you without a map?

Enjoy this post from April 2018 When I was young, my favorite part of our family vacations was sitting in the front seat as my Dad drove and being the one responsible for our AAA triptik. For those of you too young to understand, your local AAA office would put together a customized flip booklet

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Kimberly Leonard

Your State Tourism Office can help you Grow Group Sales: Guest Post from Kimberly Leonard

  COVID has changed the travel industry. Maybe it’s a bump in the road, or maybe it’s something longer lasting.  Either way, today’s tourism landscape looks a lot different than it did 2 years ago. If you are new to the industry, you might not be aware of your biggest advocate, your state department of

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Family Photo

Why the VFR market might be your key to success. What is it ❓❔❓

  What the Heck is VFR? The Tourism industry is full of acronyms and VFR is one of them. It stands for Visiting Friends and Relatives. It is a type of visitor who might stay at a family home, but often stays at lodging or nearby Airbnbs. They are valuable for several reasons: They can

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Your signature line can be your business ambassador

One of the things I love most about the tourism industry is that it is not just made up of huge corporations like Delta Airlines, Hilton Hotels, Disney, and Universal Studios. Sure people travel the world to see tourist attractions like the Eiffel Tower or the Great Wall of China. But those of us in

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Seth Gpdin quote

Storytelling is a Powerful Tourism Marketing tool

Telling stories creates connections. Telling stories about your destination, attraction or tour business helps potential customers understand why they should visit. Or why they should book their next tour with you. Storytelling and Tourism go hand in hand. So why don’t more businesses tell their stories? Why do they just create lists of all the

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