Author name: Sally Berry

    Welcome to National Travel and Tourism Week!   This is the week that the United States celebrates our Industry and shows the world what an impact we make in the economy, world relations, and memory-making. Our industry may have changed a lot in the last few years, but it is still the best […]

If you have been reading my blog for more than a few months you know that I am a big believer in the 80/20 rule. Here is one of the posts I wrote about it and basically it shows that a few actions make a big difference, most do not. Your top 5 customers are

I graduated college with an associate’s degree in Travel and Tourism Management and a baccalaureate in Hotel and Resort Management.  While my education has assisted me in my career progression, there are some lessons that were not part of my college curriculum, yet it quickly became apparent how important these topics are and that’s what

  Over the last few weeks, we have been exploring the concept of Sales Funnels. If you have been taking steps with your Sales funnels, then you will know you are successful when the bookings come in and out-of-state license plates are in your parking lot again. But guess what, your work isn’t done just

  In this article, you will learn about the “Desire” Step in the Sales Funnel. As you read in earlier posts ( Part 1 and Part 2 here), Sales funnels are all about the path your potential customers take as they decide whether to visit your destination, stay at your lodging property, or send a

Sales are the key to success in the Tourism industry. Whether you are a supplier ( like a hotel, attraction, restaurant or DMO) or a buyer ( Tour operator, meeting planner, Travel agent) part of your day includes selling your services and products to others. Many of us grew up thinking “Sales = pushy, uncomfortable,

Are you in a sales position? Does your role consist of helping others make money ( The Business to Business or B-B model) or do you spend your time convincing travelers of the benefits of visiting your business or destination?(Business to Consumer or B-C) Either way, those of us in sales help others by solving

Buy something for yourself while you are online today! I don’t think I have ever started a blog post telling my readers to go spend money, but today I am! Many of us will be spending time online shopping over the next few weeks. Tell your family you want a book this year for a