Author name: Sally Berry

When is a group not a group- the changing size of bus groups

I have been working in the group tour industry for almost twenty years. My first introduction to bus groups was when I worked at a family owned attraction – The Canandaigua Lady paddlewheel steamboat in the Finger Lakes. Buses full of seniors would drive up, empty out 45-55 individuals and everyone was happy after they […]

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There is never anything to do in your hometown

From 2008 to 2010 I had a full time consulting company, Bristol Creek Tourism Consulting. I posted weekly on different topics, similar to what I do today with TheAttractionsCoach. Some of the posts have lost their relevancy ( like when I wrote about how to use Facebook and Youtube- new online tools!) But some articles

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Understanding Tiered pricing in the Group tour market

Tiered pricing for group tours is an important element to understand when deciding on group rates. There are several types of group tour customers and the price per ticket should differ for each. Pricing is an important element of the tour company’s decision to include an attraction. Offering different rates for different types of customers is

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U.S. Travel needs our help. Extreme vetting -the problem and the solution

If your business depends on international travelers, you need to read today’s post. If your business doesn’t welcome international visitors (and you might be without knowing it) then you still need to take action. Our government is proposing new rules and procedures for international visitors who need to obtain visas in order to visit our

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From Criminal to Superstar- 3 Image licensing secrets

  Remember when it was easy enough to snap a photo on a fam trip and use it in your next newsletter? Remember when you had to spend huge dollars to buy an image to use in a newspaper ad? Remember when… back in the ‘good ol’ days’ of travel marketing there were only a

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Daniel Shen

Tourism Pro Talks- Daniel Shen of Lion Tours and East West Marketing

One of the best parts of being in the Tourism industry for many years is the people I meet. Our industry has an endless list of talented, hardworking, fun-loving and creative professionals. I decided to interview my friends and give you a peek into their lives and careers. Feel free to ask questions in the

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Julie K DC tour

Tourism Pro Talks- Julie Kozikowski of Destinations Unlimited

One of the best parts of being in the Tourism industry for many years is the people I meet. Our industry has an endless list of talented, hardworking, fun-loving and creative professionals. I decided to interview my friends and give you a peek into their lives and careers. Feel free to ask questions in the

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Continuing Education opportunities for Tourism professionals

If you are a tourism professional, you know that learning new skills is very important. Our industry is impacted by changes in technology and the need for new tools to make businesses more efficient. Those interested in continuing education are often faced with tough decisions. How do you find the time to provide educational training

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The top travel items I use to make my life on the road easier

In addition to working on my side business of sallydavisberry.com, I also have a full-time job as the Tourism Sales and Marketing Manager at the Corning Museum of Glass in upstate NY. I travel at least once a month and my trips can range from a one night stay in NYC to a never-ending trip

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using Wechat pay

WeChat Pay – the mobile wallet that’s coming your way

WeChat is the social media platform that has taken Asia by storm and is slowly becoming a popular tool around the rest of the world as well. WeChat began as a messaging service and was originally compared to Facebook and Twitter, both of which are not accessible in China. But WeChat has quickly evolved to

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