Author name: Sally Berry

fish

Fish where the fish are – find Chinese visitors coming to an area near you

Have you decided ( or been told) that you need to pursue the Chinese tourism market? It makes sense. China is rapidly becoming the world’s fastest-growing outbound tourism market and the United States is the top long-distance spot to visit. China has the world’s largest population, and less than 10% of residents have a passport. […]

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Do Chinese visitors arrive by bus or by car?

We’ve all seen pictures of Chinese tour groups- a tour guide leading dozens of customers through attractions and destinations. One of the considerations when deciding to pursue this market is if your attraction can handle the volume of buses that might arrive ( good problem to have, right?!) But based on current trends, do Chinese

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Change is good for us- even when it’s daunting

According to this Skift report, one of the challenges in the tourism industry is that we are all adverse to change. I have even written a post about that myself. But, change is good for us- even when it’s daunting. If we don’t change we will be left behind, so I am letting you in on some changes

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Do you want International Visitors in your Small town? Think Big!

Many Americans think that international visitors to our country only want to see the big cities such as NYC, Las Vegas, the Disneys- both East Coast and West, and the National Parks. After that, what else is there to see? Those destinations are also the ones with big advertising and marketing budgets, so we can’t

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Carolyn Feimster

Tourism Pro Talks- Carolyn Feimster of CJF Marketing International

One of the best parts of being in the Tourism industry for many years is the people I meet. Our industry has an endless list of talented, hardworking, fun-loving and creative professionals. I decided to interview my friends and give you a peek into their lives and careers. Feel free to ask questions in the

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Why it is important to write good.

From 2008 to 2010 I had a full time consulting company, Bristol Creek Tourism Consulting. I posted weekly on different topics, similar to what I do today with TheAttractionsCoach. Some of the posts have lost their relevancy (like when I wrote about how to use Facebook and Youtube-new online tools!) But some articles have stood

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It won’t work – Ok, but if it had to, how would it look?

As tourism business owners and managers, one of our roles is to find ways to capitalize on changes and trends. While our goal is to increase revenue and attendance, most staff see change as a threat. Our job is to help our employees get past the ‘ It won’t work” phase and have them help

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change quote from Success.com

Creative thinking exercise for Tourism attractions and destinations

Things never stay the same. Change occurs around us every day. How do we, as tourist attractions, take advantage of the changes around us? One method that I have used over the years is a creative thinking exercise where I  write down a statement of a trend I see or read about. If it is

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