Author name: Sally Berry

Flushing NY

5 lessons learned from Chinese tour company sales calls

I just returned from a week in New York City with clients who had participated in my China Sales mission Program. These folks spent 10 weeks learning about Chinese tourism trends, types of visitors and tour operators, how to use WeChat and more. The program culminated in 2 days of sales calls to key Chinese

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Tourism Pro Talks – Sandy Ward of Bellingham Washington Tourism

One of the best parts of being in the Tourism industry for many years is the people I meet. Our industry has an endless list of talented, hardworking, fun-loving and creative professionals. I decided to interview my friends and give you a peek into their lives and careers. Feel free to ask questions in the

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target

Something for Everyone is a terrible marketing idea

  Having “Something for Everyone” is a terrible marketing idea. There. I’ve said it. When your destination or attraction tries to be all things to all people, you won’t stand out. You won’t be known for something specific. You can’t be top of mind when customers are thinking of somewhere to go, because you aren’t

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