Author name: Sally Berry

kayak on Darts lake

Tourism trends on vacation – lessons from the road!

I just returned from my family’s annual vacation up to the Adirondacks. Being a tourist for a week gives you lots to think about as far as your attraction or destination. What are you seeing that you could implement or what trends did you notice? If you haven’t had a vacation yet this year, here is

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Frontline jobs for managers? End of summer win-win

(   (This post originally appeared in 2016, but is just as relevant today) This is a difficult time of year for attractions. Summer staff starts leaving in early August, just when the largest number of visitors try to get their vacations in before school starts back up. Shorthanded seems to be a common phrase

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Tou

Are you making progress on your SWOT analysis?

Have you started working on your S.W.O.T analysis yet? In a recent post, I  shared some information and my free forms you can use to work on it. If you haven’t had a chance yet, print the S.W.O.T analysis for the Tourism Industry forms and let’s do some of the work together!   How to

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working on a budget

Your budget is not your plan- are you preparing for 2020?

Many of you are busy working on your budgets for 2020. That can be a painful process, or it can just be a cut and paste from 2019. But please know this-  your budget is not the same as your sales and marketing plan.   My first budget project At one of my first tourism

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Great Canadian Holidays bus

2 Questions Group tour operators ask. Do you have an answer?

Tourism is a wonderful, fun industry. We have all had experiences that our friends and family envy, right? But at the end of the day, it’s about making money. And for those of you wondering how to get more group tours, there are two questions that tour operators are always thinking about. Now, they might

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Tou

Have you done a SWOT analysis for your Tourism business?

One of the first actions I take when I am working on a strategic plan for a client is to write a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It is a very simple yet effective way to see where improvements can be made and where the best opportunities for growth lie.

Have you done a SWOT analysis for your Tourism business? Read More »

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