Have you started working on your S.W.O.T analysis yet? In a recent post, I shared some information and my free forms you can use to work on it. If you haven’t had a chance yet, print the S.W.O.T analysis for the Tourism Industry forms and let’s do some of the work together!
How to fill in your S.W.O.T worksheet:
You will see it is a basic form with an area to list strengths, weaknesses, opportunities, and threats. Put at least three comments in each area. Are there any strengths or opportunities that stand out? These are areas to concentrate and develop because they will directly grow your business.
How about weaknesses, or threats? These are areas that need help because they will limit the success of your business.
Time to prioritize your list
Once you have a group list assembled, take some time to prioritize the items in each area.
What one action can you take under opportunities that will help you be more successful? What one item under weaknesses can management start to tackle and repair? While this exercise can seem simplistic, it is actually a very powerful tool. I will sometimes write #1, #2, and #3 next to elements to force me to prioritize.
Here is an example:
Let’s use the group tour business as an example. Say you want to start getting group tours to stop at your attraction, but you have never had any buses stop and aren’t sure how to change that.
StrengthsLarge facility that can handle groups of 50 or more Restaurant/ food facilities Big parking lot Near expressway exit
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WeaknessesNot known in group tour industry No experience working with groups Not open regular hours ( only open Tuesday-Saturday from 10-3) No money for advertising
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Opportunities
Speak with DMO about hosting an upcoming FAM tour
Visit other nearby attractions that already get bus groups and ask to partner
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Threats
Other attractions nearby are putting more money into this market and getting lots of business
Some staff do not want to work with bus groups
Economy is affecting visitation.
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I hope you can see that by sitting down and starting to write these items down, it will begin to help you develop a plan.
When you look at this list, what do you see as the best opportunity? The best strength to capitalize on?
How about weaknesses and threats? Choose one and begin to tackle it.
I am here to help you!
Perhaps you need someone to help see your business from an objective perspective and give you an action plan on how to grow revenue and attendance. I can help with that. I have worked in the group tour industry for over 20 years and I specialize in helping destinations and attractions get more group tours. One of my ‘superpowers’ is being able to see elements of a S.W.O.T analysis quickly and to formulate plans based on those findings.
Here are some ways I can help you:
Create a Strategic Plan with Implementation.
I work closely with you to create a S.W.O.T analysis and develop an action plan based on the results. Your plan is customized for your business and I will be an extra pair of hands and eyes to help you implement it over a few months. My clients tell me that the analysis I provide for them are ‘spot on’ and ‘100% accurate’. And providing you some help with implementation ensures that plans are implemented so success is assured. Interested? Just reply to this email, or schedule an introductory call and we can discuss how this works.
Schedule a 1-hour consulting call.
If you completed your S.W.O.T and want to talk through an element of it, I am available. We can discuss steps to take to improve the elements of your S.W.O.T. Its a big step in the right direction. You can schedule your call here.
For my DMO readers:
I offer a free webinar ‘ 5 Steps to get more Group tours’ to groups of 25 or more. I will take care of all the technology. You just need to get the word out to your partners – I even provide some sample email text for you to use! This is a great way for you to provide value to your partners. You can schedule that here, and then I will follow up with you directly.
Free 15 minute consulting call
Perhaps you would like to bounce an idea or two off me before you hire me. I am happy to offer a free 15 minute consulting call where we can discuss an aspect of your business. Schedule a call here.
Final thoughts
Taking action is the only way to grow your business. Taking the right action will set you apart from you competitors. Creating a S.W.O.T analysis is important – but making changes based on your results is what will set you apart from the competition.