It’s important for us all to remember that Tourism is a business. Yes, we all have fun and our friends are jealous of our travel. But we need to think like business people and continually improve our selves, our staff, and our surroundings. The ONE Thing by Gary Keller and Jay Papasan is a book […]
The ONE Thing – a helpful book for your business success Read More »
I am always on the lookout for new trends in the marketplace and recently I have been seeing technology that allows consumers to purchase an item with one click. The first place I saw this was on Amazon, with their new Dash buttons. I decided to order one that would allow me to purchase cat litter
One Click ticket purchases- can your attraction do that? Read More »
LinkedIn is a powerful business tool for Tourism Professionals like you. I reached out to my friend Louise Brogan who is a Certified LinkedIn Expert and asked her to share a good strategy with us. Learning how to connect remotely while our trade shows are still a few months away is a great skill to
5 ways to connect with a message on LinkedIn 🖐🏽🤜🏽👋🏼 Read More »
Have you ever been into a shop that seems to sell a little bit of everything? I once walked into a laundromat that offered laundry services, flowers AND sushi! True! Offering too many products is a quick way to confuse and scare off potential clients, which is why we see so much specialization in the
How to Social-ize Your Niche Marketing-by Catherine Heeg Read More »
WeChat is the social media app used by over 1 Billion people. It was developed in China in 2011 and is used daily by over 90% of Chinese. But why do tourism professionals need to learn it? Because it is how tour operators based in the US and China communicate. It is how your Chinese
Do you need to learn WeChat? Read More »
Speaking I have always enjoyed helping other tourism attractions and destinations become more successful by offering strategies and ideas to implement. Having worked at a regional DMO, and at several attractions has given me knowledge of the industry from many angles. Are you looking for someone that is good at taking complex subjects and turning
The whole goal of working in the sales department ( or being the sales department if you are a smaller attraction!) is to increase your attraction ticket sales. Whether that includes strategies on selling to groups, social media initiatives or making tickets available from the home page of your website ( which I discuss in
Increase your attraction ticket sales by letting others do the work! Read More »
Earlier this spring on a British Airways flight, I read an article on the in-flight magazine, business life. It had a great article on ‘How to Spot a Trend’. Here is the link if you would like to read the entire article, and I will give you some insight into how trend spotting can help attractions.
Trend Spotting will keep your attraction in business. Here's some ideas Read More »
