A profile sheet is one of the basic means of communicating information in the group tour industry. It is a one page document that contains information, photos, contact information and any other details that tour operators might need to know. At the major group tour tradeshows such as ABA and NTA, the profile sheet is the only document that suppliers ( which includes attractions, hotels and destinations) can give to the operator. This is so the operators are not inundated with thousands of brochures and other handouts. The standard profile sheet is 8.5 x 11 and should have 3 hole punches.
This allows the tour operator to place the profile sheet directly into a large binder at their booth and keep your information on file after the show.
What should be on your profile sheet?
– your attraction should be across the top and easy to read.
– Photos sell your product. You need hi- res photos that are large enough to show off your property. The tour operator can get a sense of what your facility looks like, and you can use the photo as a talking point.
-limit text to bullet points. People rarely read blocks of text, so use short phrases to convey what makes your attraction a must see.
– Amenities. List items such as gift shops, cafes, parking for buses, proximity to major roads or other attractions. Are you handicapped accessible?
-map
– distance from other locations
-website
-contact name
– your photo so tour operators can remember you
Nice to have-
– professional affiliations such as ABA, NTA, Etc
-social media links
Here are some examples:
Fly Creek Cider Mill & Orchard
In part 2 of the Profile Sheet blog post, I will write about some other items to consider, and also some things to avoid.