Consulting
DMOs
DMOs
You are a Destination marketing organization that is looking for a way to educate your partners and give them tools for success.
Attractions
Attractions
Do you know you need some guidance on how to bring in more business?
"I would easily recommend Sally as a speaker at a tourism event."
Elaine Farrell, CAE Executive Director
Pennsylvania Bus Association
Tourism businesses contact me when they know they need help in getting Chinese visitors, but they don’t know where to start. Do any of these sound like you?
You are a DMO ( Destination marketing organization) and you want to benefit from the economic impact of the lucrative China market. You understand group tours and might even be welcoming bus groups from other countries, but you know the China market is different.
Which of your partners would be most interesting to the visitors?
How do you get your partners China ready?
Or maybe you are a consultant that has been hired by a DMO or an attraction and they want you to help in this market. Your areas of expertise run far and wide, but you are not an expert in this market. You do not know a lot of these tour operators or maybe you are just learning WeChat. You want to serve your client, but you need to learn as well.
I can help you.
I have been in the tourism industry for over 20 years so I understand it from many angles. I worked at a regional DMO for five years so I understand your world and your challenges. Many bosses, not enough time or resources.
My specialty is helping tourism pros like you find success in the China visitor market. It will be the largest inbound market to the US within a few years. Let me help you capture your share of this year round business.
Does your state already have a rep firm in China? Good!
I work alongside many rep firms. Their job is to market your area and create relationships with overseas operators. I help by getting all your partners China ready. And honestly, your partners feel comfortable learning from me and asking questions. After all, I have held jobs like them and know where they are coming from.
"As I've said to Sally many times, my agency wishes we had found her four years ago when we started to work on attracting the Chinese market. She helped me decipher Chinese business practices and etiquette, understand how to take advantage of the most important medium of communication with the Chinese (WeChat) and develop the exact product and pricing that this market is looking for."
Consulting Packages
Tourism businesses contact me when they know they need help in getting Chinese visitors, but they don’t know where to start. Does this sound like you:
You represent an attraction and you need to grow attendance and increase revenue. You know that Chinese tour groups come through your area but you have no idea how to capture them.
What do they like?
How do you find the companies that book the trips?
You have a limited budget and never enough staff. Are there some things you could do that would make a bigger difference in attracting these visitors? Do you need to learn Mandarin, or even more importantly, does your staff need to know it?!? (No - you don’t. And I will give you tools that are even better than a second language!)
There has never been a better time to explore this market.
The tour operators are looking for new stops and want to include experiences, unique foods and cool things that represent our country. But they don’t have time to help you become China ready. I do. Let’s set up a call and see how I can help you become a winner in this market!
"After a consulting call with Sally Berry, our team at Hagley Museum feels that we are
equipped with the information and resources we need to move forward with our plans to
become 'China ready'. Sally answered all our questions, provided great insight, and
offered advice to help us formulate a plan to begin pursuing the Chinese tour market
with confidence!"
Bonnie Wirthl, Group Tour Manager
Hagley Museum and Library, Wilmington, DE