I just returned from a week in New York City with clients who had participated in my China Sales mission Program. These folks spent 10 weeks learning about Chinese tourism trends, types of visitors and tour operators, how to use WeChat and more. The program culminated in 2 days of sales calls to key Chinese […]
5 lessons learned from Chinese tour company sales calls Read More »
Even if you are on the right track you will get run over if you stand still. Will Rogers One of the most interesting aspects of the tourism industry is that you often partner with other attractions or DMOs to create itineraries and packages. Whether it is a packaged tour idea for a group
Think outside the box for new partners Read More »
WeChat is the social media app used by over 1 Billion people. It was developed in China in 2011 and is used daily by over 90% of Chinese. But why do tourism professionals need to learn it? Because it is how tour operators based in the US and China communicate. It is how your Chinese
Do you need to learn WeChat? Read More »
Having “Something for Everyone” is a terrible marketing idea. There. I’ve said it. When your destination or attraction tries to be all things to all people, you won’t stand out. You won’t be known for something specific. You can’t be top of mind when customers are thinking of somewhere to go, because you aren’t
Something for Everyone is a terrible marketing idea Read More »
Tourism Trends for 2019 – part 3 Happy New Year! I am looking forward to a successful 2019 and I hope you are too. When I started this blog in 2016, my goal was to give tourism professionals like you tools to help you become more successful. Every year I share what I see
Capitalize on these Tourism trends for 2019 and beyond Read More »
The Tourism industry that we are all a part of changes rapidly. Technology, economics and politics can impact our visitors and our businesses. How can you succeed in 2019? By taking advantage of trends. Here is last week’s Part 1 post on trends I see that will help or hurt us in the future. And I
2019 Tourism Trends – watch and change your year Read More »
Telling stories creates connections. Telling stories about your destination or attraction helps potential visitors understand why they should visit. Storytelling and Tourism go hand in hand. So why don’t more businesses tell their stories? Why do they just create lists of all the amenities and things to do? Because it’s not easy. But I am
Learn how to tell your story and make more sales Read More »
As we near the start of 2019, I am sure many of you are looking at next year and planning for multiple projects. May I make a suggestion? Make your life easier by taking the time to develop Operation Manuals for yourself and your staff. What is an operations manual? A file of information on
Want to make your life easier in 2019? Read More »
Every year I keep a list of trends I see, or conversations I listen to about what is happening in tourism and how things are changing. I read industry newsletters, and attend webinars. In case you missed last years trends report, here is a link. I am changing things up a bit for my 2019
2019 Tourism Trends – part 1 Read More »
If your business depends on international travelers, you need to read today’s post. If your business doesn’t welcome international visitors (and you might be without knowing it) then you still need to take action. Our government is proposing new rules and procedures for international visitors who need to obtain visas in order to visit our
U.S. Travel needs our help. Extreme vetting -the problem and the solution Read More »