Your destination or attraction is looking for ways to get more visitors.

Let me help you find new strategies that will increase revenue. Now is the time to invest in your tourism business!

Hi, I'm Sally

Are you looking for someone to help you increase the number of visitors coming to your destination or attraction? Are you looking for someone with industry experience and the skill set to help implement action? Then I am happy we found each other! Let's combine my 20+ years of experience and your goals to find success!

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Providing presentations for:

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Working with interns-9 tips for a great experience

By Sally Berry | May 15, 2024

Spring and summer bring high school and college students out looking for summer internships – either as a way to make money or a way to fulfill a college credit requirement. Interns hope to learn about their chosen industry through the jobs they perform, and employers hope to get some free or inexpensive help during the busy season. […]

The 80/20 Rule for Tourism Pros – easy homework included!

By Sally Berry | May 1, 2024

  I have written about the 80/20 Rule for Tourism Pros before, but I thought I would give all my readers a refresher course along with some worksheets I created for workshops on this topic. Never heard of the 80/20 rule? Read on! 80/20 explained In a nutshell, the 80/20 rule explains why some actions […]

Tourism terms- do you know the difference between…?

By Sally Berry | April 17, 2024

One of the reasons I started a tourism industry blog in 2016 was to give people a way to have their questions answered, and learn more about this huge part of our economy. Learning on the job and through trial and error are not the most efficient strategies for anyone.  One of the most downloaded […]


My company, Circle Michigan, recently contracted with Sally Davis Berry for her Online Tourism Training Program. I am grateful to have been able to offer these educational webinars to our membership. We had phenomenal feedback to the three webinars we participated in. And Sally made it so EASY! She had all the marketing content written for you.

Every registration was tracked by her company and each webinar is recorded and has handouts that participants can print out themselves. There were even opportunities for Q & A's at the end of each webinar. Sally customizes each topic to your company's needs too. What a cost-effective and value-added benefit to offer employees, members and customers. I highly recommend the professional services of Sally Davis Berry.

Janet Pitrone Kasic/Director of Circle Michigan 


Speaking

Are you looking for someone that is good at taking complex subjects and turning them into understandable pieces of information and easy to implement steps? I enjoy helping DMOs educate their partners by offering specific actions to undertake when they leave my sessions.

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"She is one of those rare professionals who is always helping colleagues by freely sharing her accumulated wisdom with them as well as sales advice."
Jake Steinman, North American Journeys


Work With Me

Whether you're a destination marketing organization looking for a way to educate your partners to equip them for success or you're looking to bring in more visitors to your attraction, I can help.

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